Online Social Networking & Business Collaboration World – Ross Ackland


I’m at Day Two of Online Social Networking & Business Collaboration World, where I’m chairing the plenary sessions and enterprise streams.

Other posts:

RIchard Kimber, CEO of Friendster, presentation

Rebekah Horne, head of Fox Interactive Media Australia and Europe, presentation

Francisco Cordero, GM Australa, Bebo, presentation

CEO panel

Paul Slakey, Google

Enterprise stream – Part 1

Enterprise stream – Part 2

Laurel Papworth, Director and Social Networks Strategist, World Communities

Paul Marshall, CEO,

Government stream – part 1

Government stream – Part 2

The Law meets Web 2.0

Conference Twitter stream

Partner event: Enterprise 2.0 Executive Forum on 24 February 2009

Ross Ackland – Deputy Director, World Wide Web Consortium

We are living in an exponential world, and have been for the last two decades. Many areas of our lives are following Moore’s Law.

Your homework is to watch Shift Happens:

The connectedness of the web is similar to the human brain.

The web is 6,000 days old, and doubles every 2 years.

The web uses 5% of the world’s electricity.

8TB/ sec of data flows over the web

Social networks are driving the evolution of the web.

Like most emerging technologies many solutions and players enter the ‘market’ each trying to maximise market share. There are now many social network and other web 2.0 providers.

Web 3.0 is still with the early adopters.

“Social networking aka Interoperability”

Strandards drive interoperability.

Standards organisations play a pivotal role.

Standards are important because they enable cross-platform integration, allow reuse, and build on foundation technologies.

W3C’s mission is leading the web to its full potential.

This includes driving the Semantic Web (Web 3.0)

Why do we need it?

Tasks often require combining data on the Web

Cross-referencing disparate digital libraries

Mining data from databases

Integrating data across the enterprise

Humans understand how to combine this information, but are slow at doing it. Machines aren’t smart enough to understand. We need to empower them to do this.

Computers “know” about syntax, but struggle with semantics.

Can create smarter machines,- the AI approach – this is a hard problem!

Can create smarter data – this is the semantic approach.

Semantic web will not be a big bang approach – a gradual transition to a smarter web.

Gartner says that by 2012 80% of public web sites will use some level of semantic technologies.

CEO Guide for the Semantic Web:

Start small

Check credentials

Expect training challenges

Talk to others e.g. BoaB Interactive, NICTA

Upcoming events:

W3C Future of Social Networking Workshop (Spain January 2009)

Social Networks track at WWW2009 (Spain April 09)