Keynote: Social Media in Fashion Retailing


Tomorrow morning I am giving a keynote to the managers of a national shopping center group about the power of social media in retail, focused on fashion.

Here are the slides for my keynote. As always, the slides are not intended to stand alone, but to provide visual support for my presentation.

The presentation covers three domains:

The Social Landscape: A quick overview of the role of Facebook, Twitter, YouTube, and Tumblr in fashion retailing.

Social Media Strategy: A run through our well-known Social Media Strategy Framework in the context of fashion.

Being Social: How to get people to Like you and share your content.

Over coming months I will be spending considerably more time on effective strategies for social media in retail. More detailed content coming soon.