The social nature of Search 2.0

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Richard MacManus has part 1 of a very nice overview of “Search 2.0” companies and technologies, written by Ebrahim Ezzy of Qube. There are many facets to this category of search, however to my mind almost all of them are social or collaborative in nature. Google of course already implements this through the way it aggregates user behaviors in its ranking. However you get the same results when you do a search on Google, whoever you are. Central to the next phase is that you start getting results that are relevant to you and your interests. While there are many approaches to this, I believe that doing this well is most likely to be based on understanding people’s profiles relative to their search and information usage patterns – in other words social networks and collaborative filtering. These approaches can be self-selecting, for example in forming peer groups to share search results, or through algorithms. However it is clear that effort must be minimized – several of the current generation of Search 2.0 are still require too much manual input. This whole space is just opening out now, and will take many years to evolve. But those who can truly help people get better search results in a world of infinite information, will undoubtedly do extremely well.

Talking about the future…

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Last Thursday I was interviewed by Tony Delroy on the Nightlife program, an ABC program broadcast nationally. We talked about the future in a broad ranging interview and talkback session spanning 40 minutes, covering topics including the digital divide, video everywhere, social response to technology, commoditization, doing business virtually, infinite content, virtual environments, and even teleportation. The entire interview is available as an mp3 download (14MB).

Blogging, PR, influence, and free conference calls

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Today I received my first approach as a blogger by a PR agency, trying to promote their client’s wares to me. I guess that indicates a certain level of success, though the top bloggers are swamped not just by PR agencies, but also by other bloggers, all trying to get links and attention. Influence is now not held just by journalists, but by anyone who chooses to set up a blog and happens to attract a reasonable audience. In fact, bloggers can be stronger “opinion-makers” than journalists, because they are often perceived (rightly or wrongly) as less in thrall to corporate power.

By sheer coincidence, I happen to be a “customer” of the company the PR agency was flogging, and I think they offer something worth highlighting, so it was worth their while approaching me. The company, freeconferencecall.com, offers, not surprisingly, free conference calls. I use them for all my conference calls. Previously I have had occasional technical glitches, but recently everything has worked fine, and it’s a very good service at a very agreeable price. Their business model is supported by getting a portion of the cost of the inbound call (which is not an 800 number). Their new offering is Simple Voice Box 2.0, which is a free unlimited length voice mailbox system, which allows people to dial in to hear messages, creates .wav files for distribution, includes RSS subscription etc. Again, what seems like a great offering at the right price. Helping keep telco competitors on their toes, something they still need.

Video goggles will unleash mobile video

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A year or so ago I was looking around to see what was available in the way of wearable video displays (video glasses) so I could use my laptop in privacy with a massive display while I’m flying. After checking out the field (see for example this recent review) I decided to wait until there was something better available. One of the big issues has been with both head and eye comfort – these will not be used unless they really are completely comfortable and immersive. The field is now evolving quickly, including a just-announced wearable video display from an Israeli start-up Mirage Innovations, unfortunately not yet commercially available. However other offerings are coming out, including the single-eye EyeBud 800, intended for watching iPod video. I think the offerings will have to improve a little further until I’m ready to wear one for extended periods, but they should reach the right quality in the next year or two. At that point, expect to see plenty of people around wearing video goggles. Once this is commonplace, mobile video and content will be unleashed. An iPod video screen certainly has its limitations. However if you can get the equivalent of big-screen viewing wherever you go, that’s a different story. This is definitely a transformational technology in content delivery and more.

Choosing a feed reader

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For those of you out there who have not yet set yourself up with an RSS feed reader, the better to tap the best of the Internet, TechCrunch provides a brief but useful review and comparison of the major online feed readers. There are certainly other ways of tapping RSS feeds, including PC-based software applications and Outlook-integrated applications, however most people still use online feed readers, as they are easy to set up and use. Bloglines, Newsgator, and Rojo are still probably the most used by the major bloggers, but there is a continual array of new players in this space. Since each provides default feed suggestions, this helps to support their revenue models.

Representing ourselves and creating avatars

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A teenage girl’s video clip on YouTube about her breakup with her boyfriend has been viewed over 155,000 times in the last five days, primarily because she was playing with features on Logitech web cameras that allow her to change her appearance. The features available on the cameras include adding glasses to a person’s face, changing their eyes, or an entire range of complete characters, such as an alien, gingerbread man, or bulldog. The software tracks movements in the person’s face to keep the modifications aligned with their image. While the features are fairly basic, they still look good, are included with a $100 web camera, and the quality will quickly improve.

An avatar (from the Sanskrit, originally meaning a manifestation of a deity on earth) is a person’s representation in a virtual environment. Any multi-player game involves avatars that players use to play their roles. The Logitech features are an important step to blurring the boundaries between video calling, and taking on a completely different visual representation online. This starts to answer the question of how we will deal with video calls when we don’t always look our best. We are on the verge of being able to look perfectly coiffed and groomed in a video call, irrespective of how we look in real life. Just as we can get a “voice lift” to surgically make us sound younger, we can modulate our digital voices too. Starting from around now, we cannot know if the image we are seeing, even in a live video call, is actually showing a person, or a digitally manipulated image of them. So how do YOU want to look and sound?

Google buys into online office apps

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Big news: Google has just bought Upstartle, the owner of Writely. Writely is basically an online word processor that looks and feels pretty much like Microsoft Word. You can create, edit, and format documents, as well as upload and download documents from your PC. The biggest single advantage is that anyone you choose can also edit the document, instantly creating a simple, powerful collaborative spaces. For a while now, when people have talked to me about wikis, I’ve pointed them to Writely as the next step beyond. Wikis were the original collaborative documents, allowing multiple people to make changes online. Writely and its peers take it to the next level in allowing the same level of collaboration, with in addition all the interfaces and functionality you expect from a normal desktop application.

Google’s move – once the beta software is developed further, scaled, and integrated into some of Google’s other product offerings – is to confront Microsoft head on. If you want word processing software, you will be able to buy a shrink-wrap product from Microsoft, or get a very-likely free (advertising-supported) version from Google that has the same functionality, with full collaborative features and anywhere-anytime access as well. However, people have not paid a lot of attention to date on Microsoft’s (also beta) Live suite of products, which represents their initial efforts to get into exactly the same space. Dean Collins thinks that this means Microsoft will trample Google. Rather than calling winners, we can certainly say that office applications will gradually become significantly – and eventually primarily – an online space. The potential for collaboration will be unleashed as these applications become broadly available and easy to use, and some will look back on the old days of desktop applications as antiquated. The game is under way.

Mashups and Edgeio give power to the edge

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In web parlance, a “mashup” is a computer application that brings together elements of other applications. One of the key concepts behind it is that of APIs (application program interfaces), a term that is increasingly hard to avoid seeing. An API basically defines how other programmers can access a particular application. When Google first published its APIs, it was big news, as it allowed people to take specific data from Google and use it in their own applications. This helped set a trend, and now the whole much vaunted “Web 2.0” phenomenon is based on most new web applications having APIs that others can use to create new applications. For example MashupFeed compiles all the new mashups, that are appearing at a rate of around 2.5 per day. The just completed Mashup Camp conference was centered on mashups, including the economic models as well as the technology and emerging applications. Arguably the majority of the innovation and creative intent on the Internet now centers in this space.

One of the hottest applications in this space is the soon-to-be launched Edgeio (which comes from “edge” – where all the interesting activity happens on the web, and “input/ output”). In a nutshell, it allows people to post classifieds listings on their own blog, and for these to be taken and presented in one place, with links back to that person’s blog. It can also be used for any other content. In principle, this could challenge eBay and other classifieds giants – instead of posting a listing to sell something on eBay, you put the relevant information on your own blog or website, and anyone else can find it and compare it to all other offerings on the Internet. A good overview is given by the very first report on Edgeio on BusinessWeek’s tech blog. Some worry that Edgeio is too cognitively complex for people to understand. However I think the basic concept isn’t too hard. If you have a blog, you have power. You can do what you want there, and automatically participate in the collective space of all interactions. Why work by the rules others create?

Collaborative filtering for music picks up pace

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I believe that “collaborative filtering” is at the heart of how the networks are coming to life. The basic concept is that we must collaborate to filter the massive information overload we face. We can do this simply by taking the recommendations of friends we know and trust. However now software can amalgamate the views and perspectives of thousands or millions of people to direct you to the information or entertainment that is uniquely relevant to you. One of the many domains in which collaborative filtering can be applied is music, by recommending or playing music based on your preferences.

Last.FM, which I last wrote about in this blog in 2003, has developed a lot further, and seems to have gained critical mass. Last.FM’s underlying recommendation engine, Autoscrobbler, is now also available separately, helping to fund Last.FM’s free, no-advertising offering. Last.FM creates personalized radio stations based on people’s preferences, and makes recommendations based on what other people with similar tastes like. As such, it is intrinsically based on social networks, and also provides group functionality so people with similar taste can interact. A newer service, Pandora, works quite differently. It uses sophisticated algorithms to analyze music based on its rhythmic, melodic, and harmonic structure, instrumentation, production qualities, lyrics and so on. You seed the service by nominating a song or an artist, and it creates an entire radio station from that. You can also provide feedback on your preferences, as in Last.FM. The service is available for free with advertising, or there is an advertising-free subscription service. Pandora raised $12 million last November, bringing its total raised to over $22 million, showing the faith investors have in the value of these models. However one venture capitalist prefers Last.FM to Pandora in an interesting comparison of the two services. Check out these music services and support them! The better they get, the more we can discover and listen to the music we love the best from the many millions of songs produced every year.

The future of robots in an aging Japan

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As a highly relevant follow up on my earlier post on emotion-focused robots, there’s a great article in the current issue of The Economist on Japan’s peculiarly propitious environment for robots. With the news just out that Japan’s population has peaked and is starting to decline, it is a particularly pointed issue where workers will come from to drive the Japanese economy. Having lived and worked in Japan for over three years in the early 1990s, I long ago came to the conclusion that Japan would never accept high levels of immigration in the way Western Europe has, and that as a result the long-term future for Japan’s economy looked rather gloomy. The Economist article also affirms that immigration is not seen as an option by Japanese to address labor shortages. However Japan’s significant technological lead in robotics is supported by a lack of “robophobia”; in fact there is a strong enthusiasm for robots in contemporary culture, comfort in dealing with them, and hope for them to help Japan to become self-sufficient in labour. Japan’s very pointed demand to develop robots to replace human labor, and their technological skills combined with plenty of capital, could dramatically accelerate the long-mooted—yet inevitable—arrival of the household robot. [Update]: For example.