Breathe in the cloud! Keynote for Telstra Business


This morning in Adelaide I delivered the first of five keynotes I’m doing as part of a Telstra Business national roadshow on cloud computing. I am giving the opening keynote at the breakfast series, followed by Telstra Chief Technology Officer Hugh Bradlow or his key staff.

In the preparation phase I wrote up a brief description of my keynote on Tapping the Forces of Change for use in Telstra’s promotion of the event to their clients and prospects. In doing so I came up with the concept of ‘Breathe in the Cloud‘ as a useful metaphor. Companies need to breathe in the resources of cloud computing in order to give them the vitality to grow and prosper.

Here is a video of the opening for my keynote, talking about why it is so important for companies to Breathe in the Cloud.