Book References: Living Networks

This page gives easy access to all the references in Living Networks. Further useful resources and links are available here.

  1. Chapter 1 – The Networks Come Alive
  2. Chapter 2 – Emerging Technologies
  3. Chapter 3 – The New Organization
  4. Chapter 4 – Relationship Rules
  5. Chapter 5 – Distributed Innovation
  6. Chapter 6 – Network Presence
  7. Chapter 7 – The Flow Economy
  8. Chapter 8 – Next Generation Content Distribution
  9. Chapter 9 – The Flow of Services
  10. Chapter 10 – Liberating Individuals
  11. Chapter 11 – Future Networks

Chapter 1

  1. Farhad Manjoo, “Flash: Blogging Goes Corporate”, Wired News, May 9, 2002, at,1284,52380,00
  2. Tony Kontzer, “Instant Messaging Takes Off in Bond Market”, Wall Street & Technology, at
  3. Manjoo
  4. Keith Oliver, Anne Chung, and Nick Samanich, “Beyond Utopia: The Realist’s Guide to Internet-enabled Supply Chain Management”, Strategy + Business, Issue 23.
  5. Jim Welte, “Capitol Records’ IM Marketing Plan”, Business 2.0, April 25, 2001, at,,16001,FF
  6. Duncan Watts, Small Worlds, Princeton, NJ: Princeton University Press, 2000
  7. Tom Standage, “A survey of the mobile Internet”, in The Economist, October 13, 2001, p13.
  8. Herbert G Wells, World Brain, London, Ayer, 1938.
  9. Pierre Teilhard de Chardin, The Phenomenon of Man, New York, Harperperernnial Library, 1976.
  10. Susan Blackmore, The Meme Machine, Oxford: Oxford University Press, 1999.
  11. See
  12. See A similar service is provided by
  13. Tetiana C. Anderson, Egypt’s Cyber Cafes for the Poor”, United Nations Development Programme, at
  14. Robert Guest, “Getting Better All the Time: A survey of technology and development”, The Economist, Special Supplement, November 10, 2001.

Chapter 2

  1. Beth Schultz, “Assembling a top-of-the-line Web services model”, Network World, February 18, 2002.
  2. Napster in fact is not a true peer-to-peer system, as it uses a central directory to identify where files are located and link users. The functionality is essentially the same as systems without a central directory, except that it makes it easier for legal challenges to shut down the system.
  3. David Anderson, “SETI@home”, in Peer-to-Peer: Harnessing the Power of Disruptive Technologies, edited by Andy Oram, Sebastopol, CA: O’Reilly & Associates, 2001, p67-76.
  4. Olga Kharif and Alex Salkever, “A Chat with the Master of P2P”, Business Week Online, August 1, 2001.
  5. Ed Scannell and Heather Harreld, “Groove breathes life into p-to-p”, InfoWorld, April 16, 2001.
  6. Alorie Gilbert, “Peer-to-peer makes for speedy design”, Informationweek, January 29, 2001.
  7. Carl Shapiro and Hal R. Varian, Information Rules: A Strategic Guide to the Network Economy, Boston: Harvard Business School Press, 1999.
  8. Jim Hu, “New battle plans alter IM wars”, ZDNet News, at
  9. John Rice, “Tensions and Dynamics in Standards Based Networks in Periods of Industry Contraction”, Proceedings of DRUID Academy Winter 2002 PhD Conference, Aalborg, Denmark
  10. Richard Shim, “Microsoft Plays For Keeps”,, at

Chapter 3

  1. SEI Center for Advanced Studies in Management, Information Technology and the Changing Boundaries of the Firm, The Wharton School, January 26-27, 1995.
  2. Larry Downes and Chunka Mui, Unleashing the Killer App, Boston, Harvard Business School Press, 1999.
  3. C.K. Prahalad and Gary Hamel, “The Core Competence of the Corporation”, Harvard Business Review, May-June 1990
  4. Faith Keenan and Spencer E. Ante, “The New Teamwork”, BusinessWeek E.Biz>, February 18, 2002.
  5. Anonymous, “Poachers Are Out to Steal Your Intellectual Property – Can You Do Anything?”, Knowledge@Wharton, at
  6. Derek Slater, “Portal Potential”, CIO Magazine, September 15, 2000.
  7. Ibid.
  8. John M. Covaleski, “XBRL Spurs Great Expectations”, Bank Technology News, Vol. 15, No. 2, February 8, 2002.
  9. David Welch, “Can Covisint Climb Out of a Ditch?”, BusinessWeek, May 21, 2001.
  10. Keenan and Ante.
  11. Ibid.
  12. Ed Scannell and Heather Harreld, “Groove breathes real life into p-to-p”, Infoworld, April 16, 2002.
  13. Voluntary Interindustry Commerce Standards Association, “Procter & Gamble Pilot”, Roadmap to CPFR, 1999.
  14. RosettaNet, “RosettaNet Background Information”, RosettaNet, 2001.
  15. Haimes.
  16. Patrick Porter, “Deciphering RosettaNet”, CIO Insight, July 1, 2001,,3658,s=306&a=9610,00.asp

Chapter 4

  1. “Broader” and “deeper” are similar to, but not the same as, Evans’ and Wurster’s concepts of “reach” and “richness”. See Philip Evans and Thomas S. Wurster, Blown to Bits: How the New Economics of Information Transforms Strategy, Boston: Harvard Business School Press, 2000.
  2. Association of Strategic Alliance Professionals, Alliance Summit 2002 Agenda.
  3. Charles J. Corbett, Joseph D. Blackburn, and Luk N. Van Wassenhove, “Case Study: Partnerships to Improve Supply Chains”, Sloan Management Review, Summer 1999, p.71-82.
  4. PricewaterhouseCoopers, “High-Performing Strategic Alliances in the Pharmaceutical, Biotechnology and Medical Device and Diagnostics Industries”, 1999.
  5. Gwendoline Davies, “Put it in Writing – A Supplier is Not Always a Supplier!”, April 2001, at
  6. Edward Flynn and Jim Sabogal, “Advanced ERP Integration Gets Results”, Chemical Engineering, August 2000.

Chapter 5

  1. Ephraim Schwartz, “IBM demos car of the future”, InfoWorld, August 14, 2001.
  2. US Patent and Trademark Office, at
  3. Brunelleschi’s Il Badalone, see
  4. Matt Loney, “BT suffers blow in hyperlink patent case”, ZDNet (UK), at
  5. Seth Shulman, “The Morphing Patent Problem”, Technology Review, November 2001, p.33.
  6. Jeanne Clark, Joe Piccolo, Brian Stanton, and Karin Tyson, Patent Pools: A Solution to the Problem of Accces in Biotechnology Patents?, United States Patent and Trademark Office, December 2000.
  7. Ibid
  8. Nicholas Dimarino, “Making the Most of Your Corporate Intellectual Assets: Understanding and Initiating Technology Licensing”, at
  9. Anonymous, “The Place to Make Connections is the Marketplace”, at
  10. Neal Stephenson, In the Beginning was the Command Line, New York: Avon Books, 1999.
  11. Eric Raymond, “The Cathedral and the Bazaar”, First Monday, Vol 3. Issue 3, at
  12. Ibid.
  13. Rob Pegoraro, “The Office Suite That Lets You See Past Redmond”, Washington Post, May 12, 2002, p. H07.
  14. Matthew Broersma, “Free OpenOffice picks up from StarOffice”, ZDNet (UK), at
  15. Renee Wijnen, “Unlocking the Code”, Waters, July 2001.
  16. See
  17. Linda Tischler, “He Struck Gold on the Net (Really)”, Fast Company, Issue 59, June 2002, p.40.
  18. Nitin Sawhney, Saul Griffith, Yael Maguire, and Timothy Prestero, “ThinkCycle at M.I.T.”, TechKnowLogia, January-March 2002, p.49-53.
  19. Howard Rheingold, The Virtual Community: Homesteading on the Electronic Frontier, Revised Edition, Cambridge, Massachusetts: MIT Press, 2000.
  20. Steve Lakin, “BT’s Approach to Ideas Management”, Knowledge Management Review, March/April 2001, p.24-28.
  21. Bill Breen, “Lilly’s R&D Prescription”, Fast Company, Issue 57, April 2002, p.44
  22. Ibid.
  23. Lew Irwin, “Reeves gives part of his salary to cast, crew”,, September 7, 2001, at
  24. Mark Weinstein, “Profit-Sharing Contracts in Hollywood: Evolution and Analysis”, Journal of Legal Studies, Vol XXVII, January 1998, p67-112.
  25. Ibid.
  26. Ibid.
  27. Ibid.
  28. Gary Susman, “We Call It Martian Accounting”, Guardian Unlimited, August 31, 2001, at,3605,544319,00

Chapter 6

  1. Marc Weingarten, “Get Your Buzz to Breed Like Hobbits”, Business 2.0, January 2002.
  2. John Hagel III and Arthur Armstrong, Net Gain: Expanding Markets Through Virtual Communities, Boston: Harvard Business School Press, 1997.
  3. Michael Parsons, “A Flytxt in the digital soup”, Red Herring, January 2002.
  4. Anonymous, “Berry sly strategy gets desired result”, Australian Financial Review, June 28, 2001.
  5. Renee Dye, “The Buzz on Buzz”, Harvard Business Review, November-December 2000.
  6. Scott Kirsner, “Your Good Name”, Darwin Magazine, at
  7. John Gaffney, “How Do You Feel About a $44 Tooth-Bleaching Kit?”, Business 2.0, September 2001.
  8. Kurt Squire, “Star Wars Galaxies: A Case Study in Participatory Design”, at
  9. Charmaine Jones, “Rainbow Factory”, Appliance Manufacturer, December 27, 2000, at,2606,17344,00
  10. Shell International Exploration and Production, Story-Telling in Shell: Managing Knowledge Through New Ways of Working, November 2001.
  11. Ibid.
  12. Morten T. Hansen, Nitin Nohria, and Thomas Tierney, “What’s Your Strategy For Managing Knowledge?”, Harvard Business Review, March-April 1999.
  13. Morten T. Hansen and Bolko von Oetinger, “Introducing T-Shaped Managers: Knowledge Management’s Next Generation”, Harvard Business Review, March 2001, p.107-116.
  14. Henry Edmundson, “Technical Communities of Practice at Schlumberger”, Knowledge Management Review, May/ June 2001.
  15. William Fulmer, Case Study: Buckman Laboratories, Harvard Business School, 1999.
  16. Don Cohen and Laurence Prusak, In Good Company: How Social Capital Makes Organizations Work, Boston: Harvard Business School Press, 2001, p66.

Chapter 7

  1. Stewart Alsop, “A Handful of Convergence”, Fortune, November 2001.
  2. David Lascelles, Europe’s New Banks: The “Non-Bank” Phenomenon, London: Centre for the Study of Financial Innovation, June 2000.
  3. David Lieberman, “Sony Exec Sees Wired Future”, USA Today, January 8, 2001.
  4. Jim Hu, “Real catches baseball deal – at a price”, CNET, March 27, 2001, at
  5. Dan Briody, “Brand Power: Mobile Virtual Network Operators”, Red Herring, December 2001.
  6. Frank Rose, “Pocket Monster”, Wired, September 2001, p127-135.
  7. The five forces model was originally proposed in Michael Porter, “How Competitive Forces Shape Strategy”, Harvard Business Review, March-April 1979.
  8. The seminal paper was C.K. Prahalad and Gary Hamel, “The Core Competence of the Corporation”, Harvard Business Review, May-June 1990.
  9. See
  10. Steve Lohr, “Clash of the Titans: Microsoft Does Its Bit to Undermine AOL”, International Herald Tribune, December 21, 2001.
  11. Ron Ashkenas, Dave Ulrich, Todd Jich, and Steve Kerr, The Boundaryless Organization: Breaking the Chains of Organizational Structure, San Francisco: Jossey Bass, 1995, p.94-97 and 233.Gary Hamel, Leading the Revolution, Boston: Harvard Business School Press, p.260-262.

Chapter 8

  1. Emma Duncan, “Survey: e-Entertainment”, The Economist, October 7, 2000.
  2. Stephen H. Wildstrom, “This Video Recoder Has Some Enemies”, BusinessWeek, January 15, 2002.
  3. Brett May and Marc Singer, “Unchained Melody”, The McKinsey Quarterly, Number 1, 2001.
  4. Neil Blackley, Brett Hucker, Paul Sullivan, Jessica Reif Cohen, and Andrew Slabin, Music Industry: Can Majors Control Online Growth?, Merrill Lynch Research, November 9, 2001.
  5. Janelle Brown, “Personalize me, baby”,, April 6, 2001, at
  6. May and Singer.
  7. See for example Lawrence Lessig, Code and Other Laws of Cyberspace, Basic Books, 1999./
  8. Jim Welte, “Capitol Records’ IM Marketing Plan”, Business 2.0, April 25, 2001, at,,16001,FF
  9. Jonathan Weber, “The Ever-Expanding, Profit-Maximizing, Cultural-Imperialist, Wonderful World of Disney”, Wired, February 2002.
  10. M.J. Rose, “Stephen King’s ‘Plant’ Uprooted”, Wired News, November 28, 2000, at,1294,40356,00
  11. Gwendolyn Mariano, “MPEG-4 plan shakes video industry”, ZDNet News, February 8, 2002, at
  12. John Morrish, “Getty’s New Digital Empire”, Business 2.0 UK Edition, April 2001.
  13. The History of Comic Art in America, at
  14. Noam Shachtman, “Content Sites Test Their Strength”,, March 14, 2001,

Chapter 9

  1. Jim Kerstetter, “The Web at Your Service”, BusinessWeek e.Biz, March 18, 2002.
  2. John Hagel III and John Seely Brown, “Your Next IT Strategy”, Harvard Business Review, October 2001.
  3. Cynthia Murphy Doyle and Samantha Ker, PwC Strengthens Ties with BP Amoco: Wins Large BPO and Application Support Contract, IDC, November 1999.
  4. Kerstetter.
  5. Hagel and Brown.
  6. Beth Schultz, “Assembling a top-of-the-line Web services model”, Network World, February 18, 2002.
  7. Allen Bernard, “IT Departments Turn ASPs”,, at,,10571_978151,00
  8. Kerstetter.
  9. Casey O’Brien Blondes, “First, Get Rid of the Lawyers”, The Industry Standard, May 8, 2000, at,1902,14535,00
  10. See
  11. Internet Awards 2001: Fixed Income, Euromoney, November 2001.

Chapter 10

  1. Daniel H. Pink, Free Agent Nation, New York: Warner Books, 2001, p. 44.
  2. Michelle Conlin, “And Now, the Just-in-Time Employee,” BusinessWeek Online, August 28, 2000, at
  3. Thomas A. Stewart, The Wealth of Knowledge: Intellectual Capital and the Twenty-First Century Organization, New York: Doubleday, 2001.
  4. Henry Jenkins, “Interactive Audiences? The ‘Collective Intelligence’ of Media Fans,” at
  5. David Maister, Managing the Professional Service Firm, New York: Free Press, 1997.
  6. Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference, New York: Little, Brown, 2000.
  7. Seth Godin, Unleashing the Ideavirus, Dobbs Ferry, NY: Do You Zoom, 2000.
  8. Alex Salkever, “Upbeat at Napster – and the Growing New-Media Music Crowd,” BusinessWeek Online, June 23, 2000 at
  9. Scott Adams, God’s Debris: A Thought Experiment, Kansas City, MO: Andrew McMeel, 2001.
  10. See
  11. Irene Kunii, “An Inventor Takes on Japan Inc.,” BusinessWeek Online, December 10, 2001, at

Chapter 11

  1. Erick Schonfeld, “The Island of the Wireless Guerrillas”, Business 2.0, April 2002.
  2. Anonymous, “Jambusters eye cellphones”, BBC News Online, June 12, 2002, at
  3. David Brin, The Transparent Society: Will Technology Force Us To Choose Between Privacy and Freedom?, Reading, MA: Perseus, 1999.
  4. Stewart Alsop, “I Want My File-Served TV!”, Fortune, June 24, 2002.
  5. Gary William Flake, The Computational Beauty of Nature: Computer Explorations of Fractals, Chaos, Complex Systems, and Adaptation, Boston: MIT Press, 1998, Section 20.1.
  6. Bruce Schechter, “Real-Life Cyborg Challenges Reality With Technology”, New York Times, September 25, 2001, Late Edition – Final, Section F, Page 4, Column 2.
  7. Peter Lewis, “Turning Replay TV into Spy TV”, The Fortune Weblog, at
  8. See for example
  9. William H. Davidow and Michael S. Malone, The Virtual Corporation: Structuring and Revitalizing the Corporation for the 21st Century, New York: HarperBusiness, 1993 (Reprint).
  10. Anonymous, “Monkey brain operates machine”, BBC News, November 15, 2000, at
  11. Associated Press, “Monkey think, monkey do”, Wired News, March 13, 2002, at,1286,51039,00


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