Our Social Media Strategy Framework released a few months ago has been getting a lot of attention and downloads. Based on the feedback we’ve been getting, one of the things that was missing in the first Beta version was a clearer explanation of the structure of the diagram, which has two simultaneous flows down the left and right sides of the circle.
We have clarified that in this version, indicating that the left side shows the three steps in the process of ENGAGEMENT while the right side shows the three steps in STRATEGY DEVELOPMENT.
For a complete description of the diagram see the launch of the original framework.
This is still a Beta and we will continue to develop this, so please give us your input on how to improve it!