Infographic: Building Success in a Connected World


Last weekend I was musing about the elements of success in a connected world. Something clicked, and I was able to pull out of it a visual representation as below. For my keynote tomorrow morning on Building Business in a Connected World I will just run through this diagram together with commentary on how to approach each of the key elements.

Success in  a Connected World
Click on the image for full size

This diagram brings together the foundations of success in a connected world: Relationships, Visibility, and Execution, and how to achieve these.

: Using distributed computing as a platform for business
Crowd: Using distributed talent to get work done.

: Creating useful, relevant content that gets seen by the right audience.
Curate: Selecting useful, relevant content to create value and build an identity and brand.

: Establishing and maintaining relationships with people you want to know and work with.
Converse: Engaging in contained and broad conversations to learn and build relationships.

Clearly the 6 elements are not distinct – they are deeply inter-related. However it is useful to segment them in order to build useful strategies for success. We all need to think through what it is we do in each category to build our capabilities.

The services mentioned are examples – of course many more could be mentioned for each category. Indeed some of them are relevant across several categories.

I hope the visual is useful. I’d love to get your feedback.

  • Very nice one Ross. Even worshipping the C-syndrome, you managed to get a nice one out. Like the Create and Curate, love the Connect and Converse, unsure what the Crowd and Cloud does in there but they’re definitely part of this era

    Mulling on those last two from a private (consumer) PoV, but let me put my biz hat on and get back to you

    • Thank you Martijn!

      I wasn’t trying too hard with the Cs – it just came out that way 🙂

      Cloud and Crowd are about execution. That’s why this diagram isn’t just about social media, it’s about the entire picture of building success.

      The diagram is intended primarily for small/ mid-sized business and not for enterprise – there’s a different visual for that 🙂

  • Tessa Ye
  • Congratulations Ross. As usual your frameworks are so useful to catch at first sight the core of the concept! Simply clear!