Are newspapers truly facing extinction? Dominique Delport, Global Managing Director of Havas Media Group, shares an optimistic perspective.
While the newspaper industry is being confronted by profound changes, he predicts a better future for five reasons: the rise of the global middle class; the transition to mobile-first and online platforms; new content and adjusted editorial purpose; data exploitation; and more innovation and agility.
Black and white dailies are not as profitable as they used to be. However, Delport envisions a bright path ahead for the industry, with publications embracing new trends and technology to reshape the old paper model. It is not that newspapers are dead, it is that media organizations are being reborn and must alter how they deliver the news.
To learn more about his fascinating insights, view his slide called “The Future of Newspapers.” Since it was published in June 2014, it has garnered more than 90,000 views and nearly 400 likes. After a year, his points are still relevant and the slide continues to receive comments.
It begins with futurist Ross Dawson’s Newspaper Extinction Timeline and ends with his NewsScape diagram, which shows where value can be created in a post-channel media world.
Image source: Dominique Delport