A belated blog announcement of Future Exploration Network’s latest venture: the Future of Media Summit 2006. In Living Networks I suggested that the lion’s share of the economy – and certainly almost all the growth – would be based on the flow of information and ideas. Another word for that is media. Increasingly, media encompasses not just traditional print, broadcast, and online, but almost anything that is information, ideas, or entertainment. In other words, most of what we experience. The intention of the Future of Media Summit is to explore how the media landscape is unfolding, and uncover practical insights into business strategy.
The summit will be a world first (as far as I’m aware…) in linking two continents in a live conference setting. The event will be run in San Francisco June 18 @ 5-9pm, while the Sydney event will be the following day 8am-2pm. San Francisco 7-9pm will be simultaneous with Sydney 12-2pm, with videoconference links briding the panel discussions across the two cities. In addition there will be live audience blogging and live videostreaming of the event.
I’m very pleased to say there will be no speeches or presentations in the entire event. Instead of a keynote, we are featuring a conversation between Chris Anderson, editor in chief of Wired magazine and author of the much-awaited book The Long Tail, with John Hagel, one of the best thinkers in this space, who made his name with the prescient book Net Worth. Other fabulous people involved include Dr. Moira Gunn of TechNation, David Sifry of Technorati, and on the Sydney side, people like Jack Matthews, CEO of Fairfax Digital, Hugh Martin, editor of News.com.au, and many others with great insights to share. In addition, we will run participant panels at the events, so that everyone can engage in discussions and share insights.
Key links to the event:
Hope you can make it! If you’re not in those cities on those dates, please do pass on info to people who may be interested in attending, or tune in later for information on the videostreaming of the event.
There will also be substantial content associated with the event. The Future of Media Podcast Series features great interviews with Art Kleiner, editor in chief of Strategy + Business magazine, Nicholas Scibetta, global head of media strategy at Ketchum PR, and a raft of others coming very soon.
We will release a Future of Media Report just before the event. This will include a wide range of content and original research. The Future of Media Strategic Framework, which will be used as a basis for the discussions and conversations at the event, will be released in its first version in the next couple of days – I look forward to thoughts and reflections on this when it’s out!