In a startling development, the Australian Army is considering sending broadcast SMS for recruitment purposes. Presumably they would meet Australia’s strict Privacy Act, however this is not fully clear from the news release. Particularly as SMS marketing is a relatively new medium, people tend to respond negatively unless they have actively opted-in to receiving messages, […]
The BBC has just announced that its
Blogs are a tool that can help us to see whether and how mainstream media are distorting the news. Anyone who has ever been interviewed by a journalist knows that what’s reported is rarely quite what was intended, with gross distortions through selective quoting commonplace. These misrepresentations are usually not malicious, often simply attempts by […]
When Google Talk was announced yesterday after months of swirling rumors, I decided not to blog about it, as I thought there would already be more than sufficient discussion on the topic. This blog is primarily intended to cover not-so-obvious yet deeply important developments. However a number of people have asked me for my opinion […]
The media landscape is rapidly shifting. Newspapers and magazines have seen the writing on the wall, with over the last six months US newspaper circulation dropping 1.9% and newsweeklies also slipping fast. Classifieds – which represent almost half of newspapers’ advertising revenue – are being assailed by online alternatives. McKinsey & Co executives recently forecast […]
An article yesterday on Bloomberg News (not available on the web) confirmed what a PricewaterhouseCoopers executive told me last week: PwC, Deloitte, and Ernst & Young have all issued instructions to their partners and staff not to denigrate or poach the clients of KPMG. The Bush administration is seeking a settlement on charges related to […]
The excellent Knowledge@Wharton site of Wharton Business School has just published an in-depth special edition on What’s Driving India’s Rise as an R&D Hub? (registration required). Motorola, Microsoft and many others are launching R&D programs in India. The real issue is that these are not isolated projects, but integrated elements of global research. The new […]
I’ve just spotted a recent article in BusinessWeek called The Power of Us that provides a great overview of how mass collaboration is driving the economy. It refers to a number of examples I described in detail in Living Networks, such as Eli Lilly’s Innocentive, which enables companies to draw the best innovators globally into […]
My book Living Networks, which came out at the end of 2002, opened with the words “Macromedia, the company best known for selling Flash software, is blogging,” and went on to describe what blogs were, and how they were just beginning to be used in business. A few years on, and according to the title […]
Fuji Xerox has just announced a new ultra-thin electronic paper that doesn’t need electricity to maintain its display. Meanwhile, Sony recently announced flexible electronic paper that can be rolled up like a normal piece of paper. The leader in the electronic paper industry, E Ink, has already announced products that embody aspects of both of […]
