Entries by Jenna Owsianik

Key Strategies for Building Successful Audience Revenue and Engagement Programs: Report

Digital media publications struggled in 2017. The Facebook-Google Duopoly continued to rake in the lion’s share of advertising dollars. The much-hyped “pivot to video” strategy flopped as ads proved difficult to sell. While several online news companies fell short of their revenue targets, former media darling Mashable was sold for a fifth of the $250 […]

The best futurists ever: How Isaac Asimov shaped robotics and space exploration and predicted the Internet

Some futurists try to foresee the future. Others attempt to shape it. Yet prolific science-fiction author and biochemist Isaac Asimov did both. Asimov not only invented the word “robotics,” his “Three Laws of Robotics,” first written as part of a short story in 1942, have had a massive impact on framing how people think about […]

How the Future of Retail will drive the Future of Travel

The travel industry is poised to expand in incredible ways, not the least of which will be due to rapid technological progress. The future of retail, in particular, and how top performing companies embrace such advances will play a significant role in shaping the sector. At Travelport LIVE 2017, world-renowned futurist Ross Dawson’s keynote homed […]

What Motivates People to Click on News Stories

In the digital era, a news story’s success is often measured by its page views. Not only that, metrics play a large role in informing editorial decisions, partly because of the assumed link between clicks and audience interests. While these statements may seem self-evident, a recent study in the academic journal Journalism reveals some cracks […]

Mobile Adblock Usage Surges in Asia-Pacific and Could Also Explode in North America and Europe, Warns Report

Mobile devices running adblockers have overtaken desktop adblocker usage globally due to their rapid adoption in Asia during 2016, according to a recent report from Page Fair. The company often releases data recognized as reputable; however, it notably also sells anti-adblocker technology to publishers. According to the report, devices with mobile adblockers increased by 108 […]

Are Newspapers Truly Facing Extinction?

Are newspapers truly facing extinction? Dominique Delport, Global Managing Director of Havas Media Group, shares an optimistic perspective. While the newspaper industry is being confronted by profound changes, he predicts a better future for five reasons: the rise of the global middle class; the transition to mobile-first and online platforms; new content and adjusted editorial […]

The Exciting Potential of Virtual Reality Journalism

We are at the threshold of virtual reality becoming part of our everyday experiences. Affordable head-mounted displays like Google Cardboard are already available to the public, giving widespread consumer access to people with smartphones. The consumer version of the Oculus Rift, a highly anticipated VR headset, is slated for release in early 2016, with competitors […]