Announcing Future of Media Summit 2007!

Future of Media Summit 2007 is on the way! Echoing what we did in a world-first at the Future of Media Summit 2006, the conference will be held simultaneously in Sydney on the morning of 18 July and San Francisco on the evening of 17 July, linking cross-continental panels and discussion by videoconference.

The partnership document which describes the event is available below. As last time, we’re looking for partners and sponsors to help bring this fun event to the world. Let us know if you want to chat about this.

Click here to see the Future of Media Summit 2007 Partnership document

More details will be available shortly – keep posted! In particular, we will soon start to release some of the content which will be at the heart of the event – and we’re always seeking partners for creating extraordinary content about the future of media. For now, here are some excerpts from the document (excuse the corporate-speak…):

FUTURE OF MEDIA SUMMIT 2007

Following the striking success of the inaugural Future of Media Summit in 2006, the Future of Media Summit 2007 will be held simultaneously on July 18 in Sydney and July 17 in San Francisco. This unique half-day event explores the critical issues confronting the current and emerging worlds of media.

The Summit is designed specifically for industry leaders from the print and broadcast media, advertising, public relations, telecommunications, Internet, mobile, consumer electronics, and information technology sectors.

The Future of Media Summit is highly interactive, consisting primarily of expert panels, focused discussions between attendees, and response to structured content created specifically for the event. One of the greatest values for the senior executives attending the event will be interaction with their peers from related industries. The Summit will provide the framework and stimulation for attendees to fully explore key emerging issues in media.

There will be substantial high-value content generated before, during, and after the Summit. This will include the highly anticipated Future of Media Report 2007, a podcast series, speaker and participant blogs, a media-rich website, and short segments of provocative online content provided by world-leading media commentators.

REVIEW OF FUTURE OF MEDIA 2006

The inaugural Future of Media Summit, held last year, was a spectacular success, creating a strong global brand.

World-first

The Future of Media Summit 2006 created several world firsts. It was the first conference to use videoconferencing to link panels on different continents in a simultaneous discussion of key issues. It was also the first event at which a conference participant blog has allowed all conference attendees to add their comments live during the event, and in the aftermath of the conference.

Thought leaders

The Future of Media Summit 2006 consisted entirely of conversations between media thought leaders and participants in Sydney and San Francisco. The event keynote was a conversation between Chris Anderson, editor-in-chief of Wired magazine and author of the bestselling The Long Tail, and John Hagel, author of seminal books and articles on digital media, including Net Worth. Other Summit participants included Craig Newmark, founder of Craigslist, David Sifry, CEO of Technorati, Jack Matthews, CEO of Fairfax Digital, Ray Kotcher, Global CEO of Ketchum PR, Eric Beecher, publisher of Crikey.com.au, Hugh Martin, editor of News.com.au, Dr. Moira Gunn, host of Technation, and many other key thought leaders in the future of media.

Future of Media Report 2006

The Future of Media Report 2006, which was produced in conjunction with the Summit, was provided to all Summit participant in print format, and made available for free download. The report has been downloaded over 40,000 times, and generated commentary in seven languages in Argentina, Belgium, Brazil, Chile, China, Denmark, Germany, Italy, Netherlands, Singapore, Sri Lanka, Switzerland, and Thailand, as well as Australia and the US. The report content has also been reprinted in several magazines globally including Digital Media World and iBusiness Magazin, and was used in a submission on the future of cable TV to the Canadian government.

Web presence

The strong global attention paid to the Future of Media Summit has made the event highly visible on the web. For example, searching for “future of media” on Yahoo! currently yields as its top two results the Future of Media Report 2006 and the Future of Media Summit Participant Blog.