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Future of Media Framework

Enterprise 2.0 Implementation

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Enterprise 2.0 Implementation

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UNDERSTAND DRIVERS
– Examine organizational drivers of Enterprise 2.0
– Identify and prioritize highest potential business applications
– Identify key risks and internal barriers
– Map internal stakeholders and culture

CREATE ENABLING FRAMEWORKS
Define vision and key sources of competitive advantage
– Create Governance framework
– Set and communicate policies
– Build business case

SUPPORT INITIATIVES
– Select and discover pilot projects
– Identify and support champions
– Leverage senior executive communication and participation
– Implement enterprise-grade software

DRIVE ADOPTION AND VALUE
– Assess pilots: broaden, close, or modify
– Identify and leverage success stories
– Run broad-based user adoption initiatives
– Drive ongoing culture change program

ITERATE AND REFINE
Experiment
Learn and apply lessons