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This framework has been seen well over 1 million times through its publication in newspapers (!) and other media outlets in over 30 countries. It is designed to be provocative, and has certainly generated significant controversy. In general I do not believe in making specific forecasts, as the future is unpredictable. However it can be useful to be very specific, as it can sometimes generate more pointed thinking than generalities. Certainly the news-on-paper industry needs some very focused thinking today.