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Implementing Enterprise 2.0

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Selection of Ross Dawson Frameworks

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Knowledge Based CRM Framework Social Media Strategy Influence Landscape Enterprise 2.0 Implementation Media Lifecycle Future of Media: Strategy Tools Key Elements of Media Business Models Trend Blend 2008

Web 2.0 Trend Blend 2007 Future of Media Framework

Enterprise 2.0 Implementation

Enterprise 2.0 Implementation

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UNDERSTAND DRIVERS
- Examine organizational drivers of Enterprise 2.0
- Identify and prioritize highest potential business applications
- Identify key risks and internal barriers
- Map internal stakeholders and culture

CREATE ENABLING FRAMEWORKS
Define vision and key sources of competitive advantage
- Create Governance framework
- Set and communicate policies
- Build business case

SUPPORT INITIATIVES
- Select and discover pilot projects
- Identify and support champions
- Leverage senior executive communication and participation
- Implement enterprise-grade software

DRIVE ADOPTION AND VALUE
- Assess pilots: broaden, close, or modify
- Identify and leverage success stories
- Run broad-based user adoption initiatives
- Drive ongoing culture change program

ITERATE AND REFINE
Experiment
Learn and apply lessons