I was recently interviewed for an extended article Networked Business: The wealth in your connections written by Nick Saalfeld for the Microsoft Talking Business series.
Here are some excerpts from the article, which provide a neat summary of some of my thinking on the space.
It’s a fallacy to think of networking as a sales tool. Firstly, it’s not. Secondly, it might instead be one of the defining sources of value in your business. Business strategist Ross Dawson, author of the (free and highly comprehensible) Future of Work Framework explains how.