Entries by Trevor Young

What It Means to Be a PR Pro in 2016 and Beyond

How crazy has this year been? From a PR practitioner’s perspective, we’ve had to: come up to speed with the challenges and opportunities of live video streaming (THINK: Periscope, Meerkat etc); grapple with the ever-decreasing organic reach of our clients’ (agency or inhouse) Facebook Pages, while at the same time try to understand how advertising […]