Entries by Thora Fitzpatrick

CMOs and CIOs: Will It Ever Be Happily Ever After?

To make the right technology purchasing decisions marketing and IT must collaborate Not so long ago the term marketing meant; promotion, branding, and communication. Nowadays the Chief Marketing Officer’s (CMO’s) role is one of strategy. The rise of internet based solutions has seen them become responsible for overseeing the company’s key driver for growth: digital […]