Entries by Ross Dawson

Framework: Levels of AI in Investment Decision-Making

AI has been used in investment decision-making for decades, with algorithmic trading a major market driver. Now the greatly broadened scope of generative AI is reshaping investment decision-making. This framework is highly simplified, designed to draw out the spectrum from purely algorithmic decisions through to human-first decisions augmented by AI, across different asset classes. A […]

Framework: AI’s impact on business models and value creation

AI is reshaping business models and value creation across all industries. Forward-thinking leaders are considering how their business models will evolve and the legion new opportunities for enhanced value creation and capture. We are very early in discovering the structures that work best, and how to configure across multiple dimensions, including internal value creation based […]

Framework: Creative process mapping for AI augmentation

For superior Humans + AI creative outcomes we need to focus on process. LLMs are most effectively applied at well-defined points within broader processes, using precise prompts and context for highly specific tasks such as content generation, ideation, structure mapping, analysis, adaptation, synthesis, evaluation. The first step is to pull back to the broader process […]

How AI will shape the future of creative agencies

All professional services are being transformed by generative AI, but the impact is especially pointed for creative agencies. Agencies need to reconfigure themselves for a substantially different future. The nature of the client-agency relationship will rapidly evolve, but in there lies an enormous opportunity to shift to a far more collaborative dynamic where value is […]

Framework: Levels of AI delegation in decision-making

Soon virtually every decision will involve AI. For every decision we make, the critical first step is to determine the level of AI delegation. And then select the specific Humans + AI architecture most appropriate to the decision. This framework is the latest iteration of the AI decision-making delegation frameworks I’ve been developing and using […]