As the marketing discipline becomes more fragmented, marketing agencies and internal departments need to take a collaborative approach to achieve success and longevity. Specialists will have a key role working with marketing teams to provide strategic communications counsel for brands who truly understand what they’re all about and who their audiences are, as discussed by […]
There’s no denying the influence of technology on communication practices, however it is with the value of human experience, honed gut instinct and emotional intelligence that PR leaders of the future will shape the industry. Our first Creating the Future of PR Meetup in Sydney recently brought together a panel of industry leaders with varied […]
Think back to your very first PR job, to the PR briefs you dissected and the deliverables required as you planned the scope of work or delivered the implementation. Now bring your mind back to today and your current tasks at hand. Take a look at the expected outcomes you’re tackling for the work you’re […]
