Google goes for social networks

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Following up on my story from May on Google’s acquisition of Dodgeball, Google is now rumored to be buying another social networking platform, Meetroduction. It is conceptually similar to Dodgeball in that it is location-based, and can narrow down people’s proximity to the user to within a quarter mile. However it uses instant messaging for communication, which is increasingly viable as US mobile phones and PDAs often incorporate IM functionality. The concept of finding compatible people who are close by is an extension of the idea of proximity dating. At its best, this really is “enhanced serendipity” in action! These dual acquisitions by Google – if the rumor is correct – show that they see massive potential in real-time social networking. You bet.


Update August 13: the rumor has been denied in an interesting interview with Wendell Davis of Meetro. However even if this is the case I don’t doubt that this and similar technologies are firmly on Google’s radar.

Dodgeball is acquired by Google

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The topic of the moment seems to be where Google is going, with many touting it as a Microsoft-killer. (See Robert Cringely’s recent article as an interesting take on this and broader issues…). Given my interests, it is particulary interesting to see that Google is buying Dodgeball. This very interesting social software company came out of a class run by Clay Shirky at New York University. Clay’s take on the deal is here. In short, Dodgeball is a mobile service that allows friends and friends of friends to meet up at bars and parties on the move, finding where the action is at any particular time. Google has already tried its hand in the social software space with Orkut. Now it is moving into the mobile social software (sometimes called MoSoSo) space, which is absolutely a step beyond its web-based core. On one level, Google clearly is not averse to picking up lots of interesting companies and ideas and seeing what happens with them, and Dodgeball is hardly a big acquisition for them. However if Google continues to develop these strands of its business, then its increasing propensity to social software and networks could represent the emergence of what may be something far beyond a glorified search engine

Live conference blog continues…

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Continuing the live conference blog…Valdis Krebs of Inflow talked about the many types of real-life networks that can be analyzed, including studying cow disease contagion by which cows tend to hang out together as they eat, and the vast array of companies that Apple has brought together to create the iPod. His colleague Eszter Hargittai has researched liberal and conservative blogs in the US, and found – unsurprisingly – that they are as deeply divided as the US population seems to be. I then ran a Living Networks Forum, in which I first presented the ideas of the living networks, how we participate in the emerging global brain, and how collaborative filtering is enabling us to access the most stimulating, top-of-mind information and ideas of our collective consciousness. We then used a live Wiki, so everyone in the audience could contribute to the screen what they wanted to discuss with others at the conference. This led onto us selecting four topics – finding expertise, collaboration, identity and mobility, and network science – that groups gathered to discuss, explore, and create valuable connections between people and ideas. This is being followed by a conversation (as I write) between Esther Dyson, Edward Vielmetti of SocialText on social networks, looking at Flickr, which allows us to share photos with our friends, and many other spaces. A key theme being discussed is the evolving nature of personal networks. Esther believes that the technology is reducing friction in our relationships with our friends. However it also reduces friction in our relationships with those who are not our friends, so we need to create new conventions to contain our online relationships. This is a critical aspect of how our identities will evolve as social software enables us to relate more richly with those we choose to.

Live impressions from MeshForum 2005

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Some live impressions as I sit in the extremely interesting MeshForum 2005, blogging on the local WiFi network. Currently watching a video by the founder of the Yellow Arrow Project – an extremely cool global project that is a kind of collaborative filtering – people use yellow arrows to point out what’s worth looking at, and the arrows have codes that allow people to share their comments via mobile networks. Counts Media, the company behind the project, among many other interesting things does “mixed reality” gaming, which brings together real-life and online worlds. The conference kicked off with Dr Anna Nagurney, who works at UMass on Supernetworks, which is the science of how different types of networks relate at a higher level. An example is the choices that people make on telecommuting or physical commuting, that bring together both communication networks and transportation networks. These approaches are being applied across digital, transport, social, financial, migration and many other kinds of networks.

MeshForum in Chicago

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As part of the whole shift to recognizing networks as central to everything, MeshForum is shaping up as a fantastic conference in Chicago this May 1-4. Shannon Clark is the driving force behind this, and he and his colleagues have brought together a fabulous array of content including social, business and biological networks. I’ll be running a Living Networks Forum session at lunch on May 2, just before a session on social networks run by Esther Dyson

The next phase of Social Network Analysis

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Rob Cross of University of Virginia, author of The Hidden Power of Social Networks, has formed the Network Roundtable, a consortium of at last count 40 leading organizations that are applying network approaches in areas including leadership, innovation, and client relationships. The kick-off meeting will be on April 27 in Boston. I will be presenting on our research project on enhancing client relationship teams. Applying network analysis promises to be one of the most powerful approaches to improving cross-selling capabilities and driving deeper, broader, more profitable client relationships. I am also beginning to delve into other applications of social networks, including industry associations, professional networks, and global industry networks. A lot more on this anon.

The Future of Knowledge Management

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I recently wrote an article on The Future of Knowledge Management for the Australian Financial Review which has attracted substantial attention. It also been slightly adapted to be published in the current edition of the leading knowledge management journal, KM Review, as “The Five Key Frames for the Future of KM”, and once I get a moment free (!) will also adapt it for some other publications that have requested it.

The basic theme is that “knowledge management” is no longer the most useful name to apply to much of the work that has flourished in this broad domain. It’s always been too unwieldy a term and concept, and today we have a number of emerging frames that are more relevant and practical to today’s business challenges. The term “knowledge management” still has a long, solid future, however several of the more focused disciplines it has spawned offer more traction for business. One leading practitioner said that he is finding that companies are referring less and less to KM, with one of the terms succeeding it being “organizational effectiveness”. Indeed, that’s a central objective, and more focused thinking is more likely to get us there.

In October I’ll be speaking at KMWorld in Silicon Valley and ActKM – a leading government KM community and conference – in Canberra. During the late 1990s I was strongly associated with KM, and it’s around five years now that I’ve been endeavoring to move beyond that. It’s interesting that I’m being drawn back a little into that domain. Despite my misgivings on the terminology, there is much in KM that will continue to be immensely valuable in what absolutely is a knowledge-based economy.

The Rise of Social Networking Technologies: video and references

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I recently gave a brief, casual presentation on The Rise of Social Networking Technologies to a very interesting group of technology innovation professionals in Sydney called Innovation Bay. A video of my presentation is at https://www.viocorp.com/clients/innovationbay.

I prepared a crib sheet for those attending the talk, as below, giving a few references and thoughts on this space….

What defines this space is that it taps existing connections between people – our “six degrees of separation” – to form new, useful direct connections.

Selected Social Networking Technologies

Social/ dating/ politics

Friendster

Tribe.net

Orkut

I Stand For

Professional

LinkedIn

Ecademy

Ryze

ZeroDegrees.com

Corporate

Spoke

Visible Path

Matcheroo

Related applications

Jobs: Monster.com

CRM: Interaction

Search: Eurekster

Content: LinkSV

Microsoft Research: Wallop

Event technologies

nTag

SpotMe

PowerMingle

CRG

Intro

Business models

Subscription

Subscription for higher-level functionality

Pay per request

Link to classifieds

Targeted advertising

Enterprise implementation

Suggested references

Stanford Business School Alumni Social Networking Panel video

Stowe Boyd’s weblog (see especially under Recent Publications)

Friend of a Friend (FOAF)

Later I’ll post some thoughts on where this whole space is going, including industry consolidation, user growth, business models, reputation systems, collaborative filtering, learning on demand, and more. Plenty has already been said on the current primary issues of privacy and extending trust through networks, not that these are close to being resolved…

Living Networks Forum debrief

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The Living Networks Forum in New York the other day was great fun and went extremely well. Both anecdotal and formal feedback was excellent. The official commentary on the event is here. When you’re trying something new, you never know quite how it will work until it happens, but the reality was a very good match with my original vision. The core concept was creating connections between people and ideas at the event, and that’s exactly what happened in a very rich fashion. In the end the way in which we created serendipitous connections at this event was more based on innovative facilitation processes than technology, however in future events the technology will gradually be integrated to take this “enhanced serendipity” to the next levels.

The major sectors respresented at the Forum—because of the location and the representation of both my and Business Development Institute’s core communities—were professional services, financial services, and technology. All these sectors are grappling with similar issues in the event’s core themes of developing client relationships, enhancing collaboration, and creating partnerships, so the cross-pollination was invaluable for participants. We began the session with a space-based facilitation process, in which people position themselves in a room according to their relative interests in key themes, enabling immediate connections with people with similar profiles. For each of the themes we had a brief presentation of core material, and then demonstrations, syndicate group discussions, and break-out exercises. All of the groups for both syndicate discussions and exploring potential partnerships were carefully designed around participants’ profiles. In this way the connections were not “engineered,” but facilitated. Before lunch we played a game between teams based on game theory, which was used to explore some of the dynamics of trust development over time. Much hilarity and some confusion here—it went well but perhaps a little redesign required for next time.

The overriding theme of how technology can enhance personal and organizational networks drove much of the very tangible excitement at the event. While by this time most attendees had come across the concept of social software and some of its implications, being able to see and experience the technologies helped to bring to life how these can be applied in business. Earlier in the week I’d been to the Christmas party of SDForum—the leading Silicon Valley technology networking organization—where the interest in social software was immense.

The social software space is hot, Hot, HOT! I frame what is currently happening as phase two. Phase one began with the now defunct sixdegrees.com and a couple of similar initiatives. After a lull and some nascent initiatives last year, this year has seen the space take off big time. Living Networks Forum gold sponsor Spoke Software has recently secured another $11.7 million in funding. Business is waking up to the fact that not only is this a new technology sector with strong promise—because of its ability to create value—but also that these technologies could transform how businesspeople communicate, form relationships, and develop trust. I’ll be writing a lot more about this later—this is a seriously important topic.

Perhaps not surprisingly, both Business Development Institute and myself have had numerous enquiries since the Forum about designing and running innovative events. There is an increasing recognition that it really is possible to create conferences and events that are far more valuable to participants than what we usually experience, by carefully designing for rich sharing of knowledge and ideas and forming connections in valuable ways, fully integrated with novel and useful content. We’ll probably run at least one other public Living Networks Forum somewhere in the US next year, however it seems as if more of the demand will be for creating similar events for professional associations, user groups, vendors, and inside organizations that need to create richer connections and exchanges between divisions and locations.

Creating the infrastructure for the trusted networks

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I had lunch earlier this week with Stuart Henshall in San Francisco, and we had a delightful wide-ranging discussion on topics of common interest. We’ve known each other for a good few years through scenario planning, and have a similar vision for the future of personal online networks. Stuart focuses on—among many other very interesting issues including consumer rights—trust in building networks. His vision is of a world in which everyone has their profile online, and shares both their profile and their personal connections selectively with trusted contacts. Sixdegrees.com was the first major online player in this space. I intended to write about it in Living Networks, but it went the way of all things in January 2001. The current top players in this space are Ryze.com and ecademy. However effective trust systems are essential for these public online networks to work. In the first instance we need to be able to create layers around how much of the information about our personal contacts we want to share. Intermediating software can help, for example by identifying in a secure system the contacts we share. For example, Stuart and I estimated we would share 20-30 people in our email address books, but we don’t know who all of those people are. On the next level, if we can create software that enables people to draw on their personal contacts’ perception of others’ trustworthiness, this will enable us to more readily expand our own personal networks in useful ways. These kinds of systems can be implemented either in a global context, or inside or across organisations.

One of the key issues which comes up for me is how we are going to get there. Creating a highly functional system that enables us to see and expand our global personal networks is a fabulous vision, which I dearly hope will come to fruition, but it is likely to take a long time and there is a risk it will never happen. In the first instance, as I write in Living Networks, people need to build evolutionary business models, that can make money in creating the first steps of this vision, and easily morph into new models as the context moves on. The other key issue is standards. As in many domains, whoever “controls” this extraordinarly valuable space of personal connections can create—and extract—enormous value, and thus there will be plenty of competition to be the winner. If there are standard information definitions and interfaces between competing systems, this fragmentation can be avoided. Ultimately, if the vision is realized, it will most likely be driven by an open source initiative, which means there is usually less commercial value to be extracted. There’s a long way to go yet in creating a system that will allow everyone to see exactly how they are connected in the global networks. I’ll try keep you posted along the way.