Will mainstream advertising die?

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Connect Marketing, led by the dynamic Carolyn Stafford, is running The Connect Debate – The Tipping Point: Will Mainstream Advertising Die? to be held in Sydney on 6 July. I am – surprise, surprise – on the affirmative team, together with Malcolm Auld of MAD and Helen Fitzpatrick of IBM. Simon Canning, editor of the Marketing section of The Australian, is MCing. Should be a very fun event – will debrief on some of the ideas raised afterwards. I’d say we have a compelling case, and the presentation of it will match the topic at hand…