SME Tech Summit in Sydney on 1 December – book the date!

The Insight Exchange is going from strength to strength. Its next major event is the SME Tech Summit, to be held on 1 December in Sydney. The Insight Exchange’s CEO Beth Etling has put together an extraordinary agenda for what will be a landmark event in the space. Keynote speakers include Tim Pethick of Nudie fame (see interview with Tim on the event blog) and the always-provocative and insightful Mark Pesce. Check out the complete agenda for the rich array of content and learning that will be available on the day.

Go to the registration page to see the very attractive offers and great early bird specials, which expire 31 October.

How did the event come about? It is now clear to anyone in business that technology is fundamental to how they work and bring in revenue. However only a small minority of companies have both the resources to use technology effectively, and the ability to keep on top of fast-moving but absolutely critical trends such as cloud computing and social media. There is a massive opportunity to assist smaller and mid-market businesses to deal with these issues.

As described on the event website, the SME Technology Summit will look to provide a comprehensive overview of the technology landscape and explore, discuss and answer key issues including:

• Making sense of the technology landscape. Providing an overview of what’s available, how it’s used and the benefits and pitfalls of implementation.

• How technology has helped companies to become more innovative, increase revenue, and enhance communication with its customers.

• The role of social media in business and how companies can tap the power of social technologies.

• What’s next! Looking at new ways of doing business through the implementation of technology strategies

and how future technologies will affect what companies do today.

I hope to see you there!