Futurist, marketing speaker and thought leader – Ross Dawson

Ross Dawson is a futurist who is internationally recognized as a thought leader in the domains of marketing and public relations. Dawson is regularly consulted about the strategies and future developments shaping these industries. He continues to present keynote speeches to many leading marketing and PR firms across the globe.

Keynote speaker topic – Influence is the Future of Marketing and PR

Description

A global US$1 trillion dollar industry is being transformed. Every form of advertising is having decreasing impact. Push marketing is gradually dying, and mainstream media is in long-term decline in its reach and consumer impact. However, the marketing industry’s future is bright. Total marketing spending is hardly set to fall in an increasingly crowded marketplace, but it will be allocated to those activities that truly make a difference. Influence – based on conversations and aggregated opinion – will be at the center of how companies seek to drive sales and customer engagement. Media thought leader Ross Dawson, founder of the Future of Influence Summit, will share the latest trends, insights, and opportunities in the world of influence.

Tailored to meet your objectives

Futurist, marketing speaker and thought leader Ross Dawson customizes each of his speeches to meet the specific needs of the client and audience. Energize your event with a fascinating keynote from Dawson on the directions in which marketing and PR are heading and the actions we can take now to prepare for change.

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