Comments on: Yelp leaps into the underserviced consumer review space in Australia

By: Shannon

Shannon — Sat, 08 Aug 2015 11:37:00 +0000

Hello WOMO is a great site, I have used it many times.

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By: Ross Dawson

Ross Dawson — Wed, 30 Nov 2011 08:45:00 +0000

In reply to Fiona Adler.

Hi Fiona, good to hear from you. Yes WOMO has had a reasonable impact, but I think you’d agree it is very small compared to the potential demand and usage for customer reviews in Australia.

Yes, the challenge of funding is real, as shown by the proportion of recent funding rounds by Australian tech companies that have come from overseas. While Yelp is not profitable, it is investing significantly in future growth.

I’d also encourage readers to try WOMO as a well established site. There is a chance that Australian consumers being made aware of the value of customer reviews through Yelp will also benefit WOMO.

By: Fiona Adler

Fiona Adler — Wed, 30 Nov 2011 06:15:00 +0000

Hi Ross,
As a co-founder of Word Of Mouth Online (WOMO.com.au), I thought I’d put my 2 cents in. It will certainly be interesting to see how Yelp does here. CraigsList showed that US sites don’t always translate into the Australian market that well, but Yelp does have the UK experience under their belts.

You make some fair points in your article. I’d argue though that with 200,000 local business reviews and 88,000 members, WOMO is having a significant impact on the Australian landscape. Thousands of people use the site every day to find and choose great businesses.

We would, of course, like to be bigger, but unfortunately the investment community here is extremely conservative – which means growth is slower. When comparing us to Yelp, bare in mind that Yelp has received many millions in VC funding, and is still losing money. WOMO is totally self-funded.

Another difference is that, WOMO does not employ anyone to write reviews – whereas Yelp has employed Australian uni students to write reviews on an hourly rate!!

I’d love to invite your readers to try both WOMO and Yelp out and let us know of any feedback you have…