Comments on: Why microblogging has moved to the heart of enterprise social initiatives

By: JackLinksi

JackLinksi — Wed, 19 Dec 2012 11:54:00 +0000

I respectfully disagree. Look at runaway success of Bitrix24.com this year. Why did it become the fastest growing social enterprise network this year (at least for small businesses)? Because their focus was on jampacking the thing with tools – free CRM, free project manager, free doc management, free IM, etc. What’s Yammer strategy? Internal Twitter. Yammer is only popular in large companies – because they have a shitload of money and a communication director who has to explain his or her six figure salary. But small businesses? They don’t need internal Twitter. They need invoicing. They need time tracking, They need CRM, etc. They need tools to make their life easier. This is why I think you are totally off – Yammer, Chatter, Jive – these are fads. Startups that offer TOOLS for Enterprise 2.0 envirionment – and there are a lot of those – they will win in the end.

By: Rob Scott

Rob Scott — Sat, 15 Dec 2012 02:42:00 +0000

Some good points Ross. One of the things I see coming down the track is “Social collisions” – There is a lot of new software (particularly HR cloud based software) that is being delivered with inbuilt social layers. Often the HR software is built around the social layer (eg. setting social objectives), so turning off the feature is often not wise, or even possible is some solutions. Having multiple social layers in an organisation is likely to cause communication confusion and dilute the opportunities social layers offer organisations.

By: Jim Worth

Jim Worth — Thu, 13 Dec 2012 11:44:00 +0000

Nice observations. However, I would include SocialCast as a key player right up there with Yammer. Their features and simplicity set them apart IMHO.