Comments on: What are the business models for influence and reputation – today and in the future? https://rossdawson.com/what_are_the_bu/ Keynote speaker | Futurist | Strategy advisor Mon, 31 Aug 2009 15:55:55 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Gadget Sleuth https://rossdawson.com/what_are_the_bu/#comment-825 Mon, 31 Aug 2009 15:55:55 +0000 http://rd.wpram.com/?p=820#comment-825 Reputation is everything in advertising nowadays, the downside being a new business can advertise like crazy and spend money like water, and it’ll make no difference if they’re new and have no rep.

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