Comments on: Wealth Adaptation Syndrome (WAS): a defining malaise of our times and the opportunities that stem from it

By: Mode hu

Mode hu — Mon, 08 Aug 2011 09:00:00 +0000

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By: Ross Dawson

Ross Dawson — Sun, 04 Jan 2009 16:32:53 +0000

Thanks David! I agree that the right spending on advertising and marketing will reap rewards during down times, though that’s not necessarily just doing the same advertising activity as before, which may not work as well…
Interesting comparison with Kubler-Ross Matt. Yes, if you’re talking trends, then yoga, Buddhism, Tolle etc. are all big. I suppose the question is whether things going wrong financially actually result in a shift from materialism to spirituality. Are bad times good for our soul? :-)

By: Matt Moore

Matt Moore — Sun, 04 Jan 2009 15:58:49 +0000

Interesting phrase Ross. There are many ways of dealing with loss – and an experience of material loss is what you are talking about here.
“For all, a significant adjustment in wealth requires a change in self-perception.”
Denial is relatively common response (thinking of Kubler-Ross here). But the one that interests me is a rising interest in the non-material – e.g. Buddhism, meditation, yoga, probably some of the wackier forms of spirituality.
I sense a blog post coming on here…

By: David Tensen

David Tensen — Sun, 04 Jan 2009 15:35:58 +0000

Brilliant article and congrats on coining the phrase!
Stats show that great opportunities exist in advertising – Being in the advertising industry, I found these facts incredibly interesting:
**Businesses that maintained or increased their advertising spend during recession averaged higher sales growth during the following three years.
**Within four years, the businesses that maintained or increased their advertising spend during that recession experienced a 256% growth in sales over those that had cut back on advertising.
From this article: https://www.scribd.com/doc/7450921/Innovating-Through-Recession-Andrew-Razeghi-Kellogg-School-of-Management
Looking forward to other peoples comments.