By: Marko Teräs

Marko Teräs — Sun, 07 Feb 2010 23:47:57 +0000

For me, an entrepreneur and pretty much a social media native, this kind of strategy is, like you state, short sighted. I’ve incorporated trying to be as much as layman as possible, and as much as ‘me’ as possible.
I don’t actually understand the whole issue in not showing when your company got talent and great people – well, I understand it, but it’s hard for me to digest. First of all, aren’t companies made of people, anyway and second, isn’t that good and almost free marketing?
In this case hockey teams are a good example how they let individuals shine and fill the media with their faces. They tell about the team, how talented it is and what’s the spirit, i.e. is it in good shape or not.
And of course there’s always someone trying to buy them out. So what? If you have enough challenge, a good atmosphere for your team [like family] and a good pay, why would they even leave? If these parts aren’t in sufficient, they would have left eventually anyway.
And for company who wants to push forwards all the time, change isn’t that bad anyway. There are a lot of good people out there, just waiting to earn their stripes.
So what are you going to loose in letting people speak?
If it’s about thinking them talking crap about your company, why would they do something like that if everything is alright?
Call me naive, but this new kind of mentality is actually something one may see in the digital native entrepreneurs more easily. I just hope these new entrepreneurs won’t learn “bad” lessons from the guys who still think it’s the 50’s, and instead just listen to their social intelligence – in romantic literature this would be called “their heart”, but using it here would most likely make me loose all my credibility! ;)
Thanks Ross for an inspirational post!

By: KerrieAnne Christian

KerrieAnne Christian — Sat, 06 Feb 2010 16:55:47 +0000

Looks like another example of the command & control paradigm prevailng over a view of enabling possibilities for increasing capability, which I also blogged about recently (https://kerrieannesfridgemagnets.posterous.com/command-control-vs-crowdsourcing-tips-for-it).
I blog privately – and what I learn from other bloggers & their blogs etc, I then take back into my organization and share. Since late 2008, I have had to learn about the WTO, international trade, dealing with non tariff barriers to help my org gain the necessary international certifications needed to secure export orders. So participation in the Australian & International social media scene has been really helpful in efficiently keeping track of trends in international trade, WTO etc. This has been even more crucial during the constraints of the GFC era when participation in training etc evaporated.
As Laurie Lock Lee said in his Australia Day blog post (https://governanceandnetworks.blogspot.com/2010/01/its-better-to-be-debatiing-balance.html)- it’s all about balance.

Comments on: The power of personal brands in strategy and attracting talent

By: Marko Teräs

By: KerrieAnne Christian