Comments on: The rise of personal brands means the rise of personal logos – here’s mine, what’s yours?

By: reproducible

reproducible — Thu, 26 May 2011 00:44:00 +0000

First we became consumers to alleviate the boredom of our lives.
Now we are becoming commodities in ourselves.

Well go ahead and commodify yourselves. As John Merrick might have said:

I am not an elephant! I am not an animal! I am not a brand. I am a human being! I am a man

By: Ross Dawson

Ross Dawson — Tue, 19 Apr 2011 22:52:00 +0000

In reply to Kathysierra.

Yes absolutely, a critical part of this is choice. We must be able to opt out.

However I certainly think it will get harder in many careers if you are not visible. It is hard to say now how pronounced that will be. So it’s better to be ready to opt in again if you decide that’s the choice you make then…

By: Kathysierra

Kathysierra — Tue, 19 Apr 2011 21:05:00 +0000

In reply to Teresa Cottam.

“ambitious parents need to plan their child’s presence…” so they will stand out in social media. Wow.

My only hope (and belief) is that whatever we think is true *today* about “social media” will be so different by the time those babies are texting/swiping/whatever-ing that nothing these ambitious parents plan today will actually matter.

If I believed that we could predict with any certainty, then I might argue that the counter is *also* true… “caring, thoughtful parents will plan for their child’s freedom to choose their degree of social “presence”. Lots of kids would prefer to blend in. The only social network that matters is their *real* one, where everyone knows that THIS John Smith is their awesome friend who loves surfing, ridiculous hats, and indie films. And who makes spectacular gluten-free cookies.

The people who seem to care most about personal branding in social media are those who care about personal branding in social media. High visibility is not what *everyone* secretly wishes for, or… needs.

That said, I still like the personal logo idea for other reasons.

By: KareAnderson

KareAnderson — Wed, 23 Feb 2011 15:20:00 +0000

As a fan of your writing I think you personal brand is a more specific slant yet can’t capture it… you do show how to capitalize on trends

By: Teresa Cottam

Teresa Cottam — Mon, 31 Jan 2011 23:39:00 +0000

I blogged about the person as a brand and the SEO ID a couple of months ago. My view is that parents should now think about the personal brand when naming their kids! John Smith is not going to stand out in social media so ambitious parents need to plan their child’s “presence” years in advance. See “Why crazy baby names are not so crazy after all (or why Peter Andre was right!)” https://www.microsperience.com/?p=3872

By: Mark

Mark — Mon, 31 Jan 2011 14:28:00 +0000

A personal brand, that sounds like presenting yourself in a false way, like marketing. But I like your logo :)

By: Anonymous

Anonymous — Sat, 29 Jan 2011 15:55:00 +0000

In reply to Ross Dawson. indeed they are creating a different channel that brings added value (incl. a new context that is different from the original content context)

By: Anonymous

Anonymous — Sat, 29 Jan 2011 15:53:00 +0000

In reply to Ross Dawson. Mmmm, I tried but I did't find anything. May be in the V2 of the logo ;-)

By: Ross Dawson

Ross Dawson — Fri, 28 Jan 2011 11:31:00 +0000

In reply to Salah Benzakour. To my mind, content curators are a kind of content creator - they are creating a channel.

By: Ross Dawson

Ross Dawson — Fri, 28 Jan 2011 11:31:00 +0000

In reply to Anonymous. Have a look - let me know if you find anything! :-)