Comments on: The rise of participative TV (hint: that’s better than social TV)

By: gucci outlet

gucci outlet — Sun, 12 Jun 2011 05:27:00 +0000

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By: Julian Carter

Julian Carter — Mon, 23 May 2011 21:03:00 +0000

Good article and I would agree with Tom, networks say they want to be multi-platform, trans media or whatever but they have to stump up, it is more expensive. Out of frustration we piloted our own self funded interactive LIVE fast paced TV quiz show over 10 days, 3 hours per day on Sky TV in UK. We perfected the tech, players were literally in the game, they could see where they lived, see their avatar on TV, see themselves in leaderboards etc playing along on their computer or smart phone while watching the live tv show. We ran free play and pay play modes with amazing conversion rates! See some footage https://www.youtube.com/user/trivialaTV#p/u/3/en0DElZQnOI

By: SecondScreen Network

SecondScreen Network — Mon, 16 May 2011 23:08:00 +0000

Whether social or participative, the rise of the second screen is really helping. From Miso/GetGlue to the show-specific and network-specific apps, there does seem to be more interested in live television and associated companion apps. Such apps do hold the promise of both sharing w/friends and fellow fans as well as influencing shows themselves.

By: Tom McDonnell

Tom McDonnell — Mon, 16 May 2011 21:55:00 +0000

Couldn’t agree more. Where you get a tiny % of a TV audience getting involved in “Social” TV (i.e. they talk about it if and when inspired), a whole new genre of 2-Screen TV awaits which will engage large portions of the audience to get involved. It’s all down to creative and commercial ambition on the part of the broadcasters though – they need to be asking for this stuff and be prepared to pay for it because it’s a bit more expensive than normal TV.

By: Dan Pontefract

Dan Pontefract — Mon, 16 May 2011 20:45:00 +0000

Great post, as usual, Ross.

Where I currently work, TELUS, we have implemented a Facebook application within our IPTV solution, Optik. Check out the details over here: https://telus.com/content/tv/optik/applications/facebook-on-optik-tv.jsp

Also, I personally blogged about this (somewhat similarly) a while back … “The Death of TV Could Help Learning 2.0 Take Flight” – https://www.danpontefract.com/?p=514

cheers mate,
dp