Comments on: Personalization and the future of retail: Knowing your taste better than you know yourself https://rossdawson.com/the-future-of-retail/ Keynote speaker | Futurist | Strategy advisor Thu, 18 Jun 2020 04:19:10 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Ross Dawson https://rossdawson.com/the-future-of-retail/#comment-4030 Tue, 09 Jul 2013 23:22:00 +0000 https://rossdawson.com/?p=6385#comment-4030 In reply to Natasha Rawlings – StreetHawk.

Absolutely, personalization is not just for online, but it does require quite a different mindset from physical retailers to go down that path…

]]> By: Natasha Rawlings - StreetHawk https://rossdawson.com/the-future-of-retail/#comment-4029 Tue, 09 Jul 2013 21:50:00 +0000 https://rossdawson.com/?p=6385#comment-4029 I think if bricks-and-mortar retailers seize the data opportunity and use technology to better make sales in-store via personalisation they will be in a stronger position that online retailers (who, let’s face it, probably know their customers better than those ones who see their customers most days). Amazon s now getting scared by the likes of Walmart who is snatching sales back with their use of data in-store. A solution like ours which uses data to contact shoppers when they’re around stores with personalised messages is part of the retail revolution. But whether most bricks and mortar retailers survive the new age is uncertain.

]]>