https://rossdawson.com/tapping_the_pow/ Keynote speaker | Futurist | Strategy advisor Tue, 12 May 2009 07:42:01 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://rossdawson.com/tapping_the_pow/#comment-654 Tue, 12 May 2009 07:42:01 +0000 http://rd.wpram.com/?p=730#comment-654 Google Alerts is one of the first tools you should turn to when trying to make sense of social media, because it will collect data from a wide range of sources without you having to create accounts everywhere. The best thing about these alerts is that they will direct you to the sites that Google finds authoritative for your keywords. This can save a huge amount of time over exploring on your own.
Once you get your first Google Alerts in place for your product and company names, you need to learn more details about Google search syntax to really get alerts that fit your needs. A few tricks, like the link:, site:, and inurl: operators can go a long way. This Google Alerts marketing tutorial will give explain these tricks in a form that marketers can take advantage of right away:
https://www.alertrank.com/google-alerts-marketing.html

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