Comments on: Social CRM and disrupting analyst business models

By: allure

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By: Intelestream Inc

Intelestream Inc — Fri, 23 Apr 2010 21:49:52 +0000

Our CRM Consulting company Intelestream just published a whitepaper that deals with Social CRM in the context of small businesses. It can be downloaded at https://www.intelestream.net/en/whitepapers/the-power-of-social-crm.html Best!

By: Mitch Lieberman

Mitch Lieberman — Tue, 16 Mar 2010 18:19:30 +0000

Ross,
Fun post!
It is fun, because Social CRM is so many different things to so many people. Ask 5 people what is and you are likely to get 6 answers! It is one thing for small companies and another for large, one industry versus another.
What is ‘Fun’ about the post is that there are a number of organizations that have never really done CRM, so to add on to “their current process” is a non-starter – they do not have any in place. Now, I am obviously not talking about the larger companies – or I hope not.
What I feel is happening, and I am readying some posts on it, is that Social has created enough interest in the Customer, beyond just transactions, that companies are just realizing the power of what they already have.
I also think that for larger companies, E2.0 will play a significant role in that boundary problem you discuss.
Mitch