https://rossdawson.com/search_engines/ Keynote speaker | Futurist | Strategy advisor Thu, 15 May 2008 07:54:37 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://rossdawson.com/search_engines/#comment-349 Thu, 15 May 2008 07:54:37 +0000 http://rd.wpram.com/?p=538#comment-349 Great post, Ross. You’ve nicely summed up the changes in editorial style that online publications need to undertake to cater to the needs of an online audience. Sadly, having worked for a newspaper with an online presence and a purely online publication, many old school editors simply do not buy into these ideas. They’ve been trained since day one about the value of punchy headlines, which do not neccesarily correspond to how users search for news. It doesn’t help that there are few journalism schools that teach budding journalists about the differences in writing for an online audience.

]]>