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	Comments on: Radio National interview: The state of Australia startups and major online media players	</title>
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	<description>Keynote speaker &#124; Futurist &#124; Strategy advisor</description>
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		By: Andrew Knott		</title>
		<link>https://rossdawson.com/radio_national/#comment-361</link>

		<dc:creator><![CDATA[Andrew Knott]]></dc:creator>
		<pubDate>Wed, 18 Jun 2008 03:55:04 +0000</pubDate>
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					<description><![CDATA[You point about NineMSN relying too much on display advertising is spot on but the big problem with NineMSN is that the major component of their audience is from the automatic traffic it gets from people dropping back to the homepage from Live and Hotmail users  logging out or from people just not changing their default homepages. This audience isn&#039;t a particularly high-value.
Also, the site looks like it was designed in 1999.
If you don&#039;t add any value for your audience, you shouldn&#039;t expect to keep it.
]]></description>
			<content:encoded><![CDATA[<p>You point about NineMSN relying too much on display advertising is spot on but the big problem with NineMSN is that the major component of their audience is from the automatic traffic it gets from people dropping back to the homepage from Live and Hotmail users  logging out or from people just not changing their default homepages. This audience isn&#8217;t a particularly high-value.<br />
Also, the site looks like it was designed in 1999.<br />
If you don&#8217;t add any value for your audience, you shouldn&#8217;t expect to keep it.</p>
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