Comments on: Open strategy: News Limited shares its inspirations on the future of paid content

By: Haodehuaide

Haodehuaide — Mon, 05 Dec 2011 07:03:00 +0000

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By: Ross Dawson

Ross Dawson — Mon, 28 Nov 2011 11:43:00 +0000

Hi Dominique,

Thanks for sharing your experience and thoughts on this. I think the nub of it is exactly what you said: the boundary is changing fast and you must experiment. What worked yesterday may not be the right approach today.

It’s far from a new question, but the answers continually change. In many cases shifting to openness creates more value than remaining closed, but it requires deep strategic consideration, and learning from lessons of trying things out.

By: Dominique Turcq

Dominique Turcq — Mon, 28 Nov 2011 11:37:00 +0000

Speaking of opening one’s internal intelligence to the outside, we decided to do the same by releasing our monthly webreview, originally reserved to our paying members, to the general public. We did it out of two motivations: 1 because we thought it might bring new members and 2 because, even if it does not bring new members, it delivers a real value to anybody interested in the future of management within this new world of work and it is part of our contribution to society.
You can find it on our website http://www.boostzone.fr or on slideshare at https://www.slideshare.net/boostzone/boostzone-institute-web-review-november-2011?from=embed
We actually think that the balance between what any organization has to give for free and what it wants to distribute for a fee is changing fast. We experiment daily on this and it is a complex issue. If we give too much, our paying members will be frustrated and our business model will be jeopardize, if we don’t give enough, do we really “contribute” as a fair citizen?
This question is interestingly relevant for any news media, for research centers like ours, for corporations, and indeed for any organization.
Thanks Ross for helping to clarify this debate.