Comments on: Newspapers promote QR codes, linking print and outdoor media to online, and building tighter social-mainstream media symbiosis

By: Liz Turner

Liz Turner — Mon, 25 Aug 2008 19:42:55 +0000

These sorts of Mobile Hyperlinks certainly have the power to change advertising, and also how consumers connect to other useful applications at their “Moment of Interest” (TM), as my company outlined in 2000.
However, as the world is put “on tap”, and the internet is brought out of the house onto the street, there will also be downsides for society. Whilst I am certainly all for the positives of this technology, having been at the forefront of it for a number of years now, those of us at the cusp of this new Marketing revolution will need to consider these downsides very carefully.

By: Mobile Skynet

Mobile Skynet — Sat, 16 Aug 2008 17:35:44 +0000

It is very interesting. The question is how to socialize the QR code to the people. Because it is new. We know that every body has the handphone today.
We are also focusing on Mobile Barcode, Skycode. The process is how to bring people who will use it well.
Please check our group at https://www.mobileskynet.com. We hope that we can do partnership.

By: Ian Foster

Ian Foster — Sat, 16 Aug 2008 15:48:56 +0000

Until the media pick the whole concept of QR Codes up and run with it the technology is going to be sitting in the background waiting for it’s big break in the UK.
I read about QR Codes about 3 months ago and couldn’t find a central resource about what they were and how they could be used in everyday applications so I created http://www.qrme.co.uk.
The website has news, videos and a QR Code forum to bring interested parties together.

By: Ross Dawson

Ross Dawson — Wed, 09 Jul 2008 02:57:53 +0000

Thanks Mike.
Charles, quite possibly so – others have said the same thing to me. Though I still think that what SMH is doing with the QR codes itself is interesting.

By: charles lindop

charles lindop — Tue, 08 Jul 2008 17:08:07 +0000

I am a lot more cynical & took the whole smh “wrap around” as sponsored media / advertising by Telstra. If true this is not a desirable trend. No paper should allow advertising to masquerade as journalism.

By: Mike Hickinbotham

Mike Hickinbotham — Mon, 07 Jul 2008 20:04:04 +0000

Hi Ross,
Thought this could be of interest to the discussion – here’s a Telstra video outlining how the mobile codes can be used in Australia.
https://www.youtube.com/watch?v=BDop0sqOR2E&feature=email
Regards,
Mike Hickinbotham

By: Ross Dawson

Ross Dawson — Mon, 07 Jul 2008 05:45:24 +0000

Dean, it doesn’t surprise me that you were way ahead of the curve on this :-)
It really is an issue of imagination – there are boundless ways this can be used to link mobile and fixed media worlds – as alluded to in my new framework…
Paul, yes it will be great to see how this is adopted in Australia and elsewhere. The potential is fantastic, but we’ve learned there are differences between Japan and Australia (and elsewhere) with the uptake of i-mode :-). It is difficult to map Japanese mobile trends directly onto other markets.

By: Mike Hickinbotham

Mike Hickinbotham — Sun, 06 Jul 2008 23:24:41 +0000

Hi Ross,
I work at Telstra, but I’m writing in a personal capacity.
Mobile codes in Japan are in a developed state and there is a lot we can learn from their experience.
In research conducted by MEDIASEEK Japan (Aug 2005) awareness of QR Codes was 96.5% and 73.3% respondents had used QR Codes.
In Japan, the codes were used to:
scan a URL to access mobile site;
register info on a business card (scan to save on handset / scan to call);
use it as membership cards;
shop without cash (e-ticketing and vending machines);
purchase items in magazines;
use as a ticket for concerts and transport;
scan at point of sale for more information about product, pricing, promotions etc;
music album launch and concert tour – scan for more information, download sample tracks, buy tickets; and
scan to get latest and location specific public transport information and directions.
It will be exciting to watch over the next six to twelve months how individuals and businesses adopt mobile code technology using the Next G network.
Regards,
Mike Hickinbotham

By: dean collins

dean collins — Sat, 05 Jul 2008 06:24:17 +0000

Hi Ross,
It’s been with great interest that as an expat I’ve been watching the launch of https://www.QRious.com.au by Telstra.
As a consultant who has briefed clients in the past about QR and other 2D code solutions (check out http://www.cognation.net/profile) I assure you that QR codes have been used in Australia for a long time before this recent push.
However the barrier to entry has always been carrier installed qr reader software, although of course software can always be downloaded onto the handset by the owner (my favorite reader is from Quickmark).
What’s surprised me on client calls over the last few days is the basic lack of understanding around what QR codes can actually be used for – I think it’s one of those things that they have been around forever but marketers have never really looked that closely at them so I’ve posted a 60 second overview for dummies at http://www.Cognation.net/QR
Regards,
Dean Collins
dean@cognation.net
+1-212-203-4357 (Direct)
+61-2-9016-5642 (Sydney in-dial)
https://www.Cognation.net