Comments on: Launch of the Influence Landscape framework (Beta)

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By: Amanda Van Nuys

Amanda Van Nuys — Sun, 07 Jun 2009 21:53:02 +0000

I love where you’re going with this. I used to work at Regis McKenna (back in 1994) and this is the best thinking that I’ve seen to modernize the original relationship marketing concept. I can’t wait to see how this evolves.

By: Ross Dawson

Ross Dawson — Tue, 26 May 2009 22:09:29 +0000

Marko, interesting point – I think that “friends” are defined by relationships, so that doesn’t fit in that part of the diagram, but it’s worth considering.
I will define the terms in teh Influence Networks section in a future post, and include the definitions in the framework.
Nik, yes absolutely, and it would be great to bring the feedback/ systems nature of this into the diagram. We’ll work on that.

By: Sydney Web Design

Sydney Web Design — Sun, 24 May 2009 04:10:00 +0000

A great start to the framework, Ross! Looks fairly solid in terms of laying out all the key terms in detail. One thing that I would add to this – just as a clarification – is that the Influence-Landscape links (e.g., Influencers -> Influence) are actually full feedback mechanisms. The influence generated is then fed back into the system exerting influence on the same landscape that created it, and so on… It’s an extremely dynamic landscape!
Nik – Big Click Studios
@BigClickStudios

By: Heidi Allen

Heidi Allen — Sun, 24 May 2009 03:17:06 +0000

Really like this chart, it pulls everything together, and describes how different sites, but also influences work. Really like it and will use it. Thanks

By: TourMarketing

TourMarketing — Fri, 22 May 2009 02:19:38 +0000

Very interesting.
I think that social media area is the more strong in this moment.
Bye
Danilo

By: Marko Z Muellner

Marko Z Muellner — Thu, 21 May 2009 16:24:19 +0000

Why is there not a “friends” or “friends/peers” pod in the Influencer node? Just sayin’
Also, I need more info on the “Influence Networks” node — what are these? Cascade Windows, Transmission Rations…
Great work!

By: Ross Dawson

Ross Dawson — Mon, 18 May 2009 04:43:49 +0000

Thanks Bartox!
To draw out the distinction between these:
The ‘Personal Interactions’ in the chart are all pretty much one-to-one connections, and certainly between people that know each other.
The ‘Social Media’ mechanisms are to (potentially) far broader audiences, which will often include many that the influencers doesn’t know personally.

By: Barthox

Barthox — Mon, 18 May 2009 02:37:55 +0000

Nice chart!
I was wondering why you separated ‘Social Media’ and ‘Personal Interactions’ because in my opinion blogs, microblogs, social networks, phone, email and face-to-face all function similarly, i.e. they enable interactions between the people … ‘Mass Media’, has you rightly showed are different …