Comments on: Key management trend: Reputation management https://rossdawson.com/key_management/ Keynote speaker | Futurist | Strategy advisor Mon, 23 Jul 2012 08:57:00 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: rayjian https://rossdawson.com/key_management/#comment-1145 Mon, 23 Jul 2012 08:57:00 +0000 http://rd.wpram.com/?p=941#comment-1145 Just do it – NIKE

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]]> By: Gregory (@piplzchoice) https://rossdawson.com/key_management/#comment-1144 Sat, 03 Apr 2010 09:59:02 +0000 http://rd.wpram.com/?p=941#comment-1144 I view a business and brand reputation as a sum of the products/services reputation, that are rolled into the brand or business. Most people directly experience products and services, not brands or a company, and we have an ability now to stop making statistically not representative judgments about reputation of a company by a single experience with one of its products. My company (https://www.amplifiedanalytcs.com) is building a data base of product reputation metrics based on customer comments about specific product experiences. We monitor any changes and believe that in time we will have enough information to roll-up reputation measurements of a company products to produce the company reputation ratings as far as their customers experiences are concerned.

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