Comments on: Is Enterprise 2.0 easy or hard?

By: Ross Dawson

Ross Dawson — Sat, 10 Mar 2007 16:37:58 +0000

Thanks Euan – this is an interesting debate that can span the philosphical to the pragmatic, and is worth pursuing.
When you clarify it as here, we can get onto common turf and talk about the tin tacks of making things happen in the organization.
But I think your post was dangerous in that some people will take it very literally, and then be disappointed and frustrated when the results don’t turn out (or seem) to be very useful.

By: Euan Semple

Euan Semple — Sat, 10 Mar 2007 03:17:00 +0000

Just to be picky saying something isn’t hard is subtly different from saying it is easy. The “getting out of the way” bit is very hard and engaging your early adopter community is not trivial.
What I was reacting to was the flood of pundits turning social computing into a thing when it doesn’t need to be and then making that thing seem hard in ways that it isn’t.
The comparison with KM is valid and a timely warning to try to do things differently this time.