https://rossdawson.com/insights_into_t/ Keynote speaker | Futurist | Strategy advisor Sat, 19 Apr 2008 03:42:22 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://rossdawson.com/insights_into_t/#comment-322 Sat, 19 Apr 2008 03:42:22 +0000 http://rd.wpram.com/?p=515#comment-322 Hi Vishal, I’m far more interested in how new participants can take market share from Sensis than how the dominant player can continue to take the value (unless I’m offered a lucrative consulting contract! :)).
I think one particularly useful strategy is building communities in specific local search domains e.g. plumbing, dentistry, auto mechanics, natural health etc. Everybody wants good recommendations for these kinds of suppliers, and the best way to get this critical mass of participation is to be focused. For example I think raveaboutit.com.au is conceptually good in providing peer reviews for local suppliers, with lots of associated business models. However because it has hundreds of categories, it is likely that in fact none of them get traction. Multi-niche can be combined later into something bigger, but it’s tough the other way around…

]]> https://rossdawson.com/insights_into_t/#comment-321 Wed, 16 Apr 2008 02:11:13 +0000 http://rd.wpram.com/?p=515#comment-321 Ross what will be interesting to know and esp yr thoughts on the analysis for Sensis. What do you think how they can prepare for the future.
I have suggested some basic steps at this stage, but more in future.

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