https://rossdawson.com/global_and_regi/ Keynote speaker | Futurist | Strategy advisor Thu, 30 Aug 2007 16:41:51 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://rossdawson.com/global_and_regi/#comment-202 Thu, 30 Aug 2007 16:41:51 +0000 http://rd.wpram.com/?p=383#comment-202 I think there is huge potential here. Its interesting looking at UGC (cost) models out there. There’s the model where people create content and submit it in hope that the wider audience provides feedback, then there’s the model where people submit and know they’re getting good editorial feedback. It’s been commented that the former is cost effective, however if you’re a branded product, the money spent in paying people to sit and review submitted material (which I think will grow over time as this area is relatively unregulated)is already prohibitive. Why not put those monies into full-time editorial where users know they’ll get a response and where editorial will also be able regulate immediately instead of having to deal with it through the courts? Bogs are a no-brainer.

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