Comments on: Social Media Strategy

By: dude

dude — Fri, 16 Sep 2016 21:13:00 +0000

Cool article, Ross. I really enjoyed it. You know, I’ve found a tool that make my strategy a whole lot easier. It’s called Capzool, and it’s tool that provides me with ready-to-use posts. It’s pretty cool actually. And it’s a time-saver too. Look into it. Use my referral code: Cap20948

By: Rudolf Kabutz

Rudolf Kabutz — Tue, 16 Jun 2015 08:24:00 +0000

In reply to Leah Gyngell.

Greetings Leah, about two years ago you were searching for models on social media engagement for your dissertation.
Have you completed your studies and dissertation by now? I would be very interested to read the outcomes of your research on this topic.
Thanks so much, Rudolf

By: Anahi

Anahi — Mon, 25 Aug 2014 08:57:00 +0000

Hey we would like to translate the framework in Arabic – is it possible to have the graph empty? or the actual file of the original version that we can edit?

By: Leah Gyngell

Leah Gyngell — Sun, 20 Jan 2013 11:34:00 +0000

Im studying social Media engagement for my dissertation. Can you name me models both academic and non academic i can use for my background research? Im struggling to get many!

By: Jemesjackit

Jemesjackit — Wed, 30 May 2012 12:50:00 +0000

Thanks for sharing such an amazing ideas

By: Ross Dawson

Ross Dawson — Wed, 09 May 2012 11:18:00 +0000

In reply to George Beaton. Good point George! However it will probably take more than a bullet point :-) Now that you raise it, I will put a framework around motivations (partly related to contributing to crowdsourcing initiatives, but equally applicable in this context) on my To Do list

By: George Beaton

George Beaton — Tue, 08 May 2012 23:34:00 +0000

Clear and compelling, as always Ross.
Improve? Yes, something needed in ‘Develop Capabilities’ on HOW to motivate staff.
Best George

By: Ross Dawson

Ross Dawson — Thu, 03 May 2012 16:07:00 +0000

Hi Annie, I have made a video to explain the framework: https://rossdawson.com/weblog/archives/2012/03/social-media-strategy-framework-explanation-and-guide.html

It does start with learn, then simultaneously goes through the strategy development and engagement phases, which are refined on an ongoing basis as capabilities are developed.

By: Annie

Annie — Tue, 27 Mar 2012 17:50:00 +0000

Very interesting graph you have! I would like to know if there is a start point and a direction to follow. From my understanding, it starts with “learn” and then goes to the right with adjustments to be done every time you follow the circle. Crowds are moving so should you adapt you strategy to the target. Could you please add some input ? Thanks !