https://rossdawson.com/dreaming_of_new/ Keynote speaker | Futurist | Strategy advisor Tue, 27 Mar 2007 07:04:49 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://rossdawson.com/dreaming_of_new/#comment-173 Tue, 27 Mar 2007 07:04:49 +0000 http://rd.wpram.com/?p=298#comment-173 Hi Ross,
There has been an interesting court case here in the USA this week that i blogged about at http://www.collins.net.pr/blog where Cablevision have lost the right to “network centralise” their time-shifting set top boxes on behalf of their customers.
https://deancollinsblog.blogspot.com/2007/03/cablevision-loses-network-dvr-case.html
It’s obvious content providers are scared of control but without adopting new revenue methods they are fighting a losing battle, better to steer with ‘the current’ to determine your future than struggle against it and waste energy.
When you consider that the average USA 30 second spot costs $150,000 (on the big 4 networks) and reaches 10m people (of course prime time costs are closer to $400,000 with superbowl events costing $2.6m)
So by my back of the envelope maths it would cost the average viewer 1.5c to skip each 30 second commercial (sounds like a bargain to me but thats why i have a DVR) BTW I’m totally guessing here but that would equal 30c per hour (4×30 sec each break with 5 breaks per hour) or $1 a day or about what people pay for cable in the USA.
Hmmm I think you might be on to something, just purely through minimising the volume of ad spots available you would reduce supply and therefor through the theory of supply and demand drive up the amount product vendors would pay per slot….we could actually turn watching tv into a money spinner….sponsored by J&J or Procter & Gamble….of course then we would have someone from India undercut our hourly rate and all those TV watching jobs will be exported to India :)
Cheers,
Dean

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