40 biggest players of Australia’s digital age

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B&T has just launched Digital Media magazine, “Australia’s journal of the new media revolution”, with the cover story on their inaugural issue: “40 Biggest Players of Australia’s Digital Age”. I am named as one of the 40 biggest players in digital media in Australia, saying about why I matter (no this is not from my PR release :-)):

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“Ross Dawson is one of the truly big thinkers of the Australian digital media industry. He has been described as a guru of the online media and Web 2.0 movement, which embodies everything from online social networks such as MySpace through the user-generated content revolution epitomised by YouTube. As a strategic consultant with the Future Exploration Network, Dawson is a regular on the speaker circuit across Australia, the US and the UK, and has authored two books and more than 50 articles for a wide range of journals. He was also the creator of the Future of Media Report 2006, which has been downloaded 35,000 times.”

I’m probably an odd one out here, with most of the others on the list the more obvious CEOs of digital media companies such as News, Fairfax, Yahoo!7, and Sensis, and leaders of major advertising and online marketing companies. I’m certainly happy to be recognized for the work I’m doing here, particularly since I don’t work only in the digital space, and I focus much of my attention and energy in the US and elsewhere. However my intention is to live up to the billing, and do a lot more this year and beyond to help shift how business in Australia thinks about and taps into our marvellous digital world.