10 DOs and DONTs of organizational change

By

For a recent boardroom presentation to a group of CEOs of large organizations I prepared ten ‘dos and donts’ on my topic of organizational change.

e2impl_framework_200w.jpg

Enterprise 2.0 Implementation Framework

I drew on the core ideas in our Implementing Enterprise 2.0 report and framework (as above). Enterprise 2.0 is ultimately far more about organizational change than technology, though it happens to be driven by web technologies. As such much of my focus today is on how to change organizations, to literally create the next version of the enterprise. Far more details on how to put the ideas below into practice are in the Implementing Enterprise 2.0 report.

My list got an extremely positive response from the audience, so I thought I’d share it here.

DOS

1. Create a vision

The most important aspect of your vision is that it must be compelling. Unless people are drawn to it and want to help create it, it is useless. This means it needs to be focused on the benefits to everyone in the organization.

2. Set and communicate policies

Policies provide parameters in which people can freely play. Without guidelines staff will either be reluctant to try things for fear of going too far, or will do inappropriate things because they haven’t been told otherwise. Simple, clear policies are a powerful enabler of positive change.

3. Select and discover pilots

Pilots are the instrument of experimentation, of trying new things within safe boundaries. Choose what new things you want to try and how to go about it, so you find out what works and how to scale it across the organization. However the most valuable experiments are probably already happening, so you need to discover and nurture them.

4. Identify and support champions

Every organization that has rapidly and successfully changed has depended on champions that have provided a lead for others. In many cases they are informal champions, driving change through their enthusiasm and energy. Don’t manage them, but find them and support them.

5. Iterate!

We are living in what I call “The Heuristic Age,” in which everything is driven by trial and error. Grand plans will never succeed (as planned) in a complex world. The key driver of change must be trying things, learning from them about what does and doesn’t work in your unique organization, and trying again being a little bit wiser.

DON’TS

1. Ignore concerns

Everyone – from corporate directors through entry-level staff – will be worried about change. Do not ignore these concerns but address them. If they are unjustified, show why. If they are justified, assess real risks and rewards and act to swing the balance to the rewards.

2. Start with technologies

Many people are excited by the plethora of awesome technologies we now have available. It is a mistake to start with a technology and try to make it useful. That approach usually fails. Instead start with business issues and see what technologies can help them.

3. Create a master plan

While you need a vision, you shouldn’t create a fixed master plan of how you’ll get there. It’s a delicate balance, as you do need a roadmap of where you think you’re going. However the temptation can be to get too detailed and too prescriptive. Any plan must allow for development, learning, iteration, and change.

4. Let pilots run indefinitely

Pilots are a tool of finding what works. That means you need to clearly distinguish between what is working and what isn’t. If things aren’t working, either close them down or change them dramatically. It is easy to set up pilots. It is harder, but just as important, to close them down if they are not creating value.

5. Try to do everything

With so many opportunities for positive change in organizations, it is tempting to try to do it all, to truly transform the organization into a far more effective machine. The chances of success are minimal, and the risk is failure means everything stays at the status quo. Contain your ambitions and move by steps rather than leaps, at least initially.

  • Martin

    – [Don’t] Start with technologies: that’s right, but the opposite is also not true.
    start with business issues, but then think of solutions which will be inevitably centered around technologies-as-mediums and define ‘user experiences’ (in another word: how we think and work). Like Joel Spolsky once blogged: Communities are built by software. Real-life workflows too.
    – [Do] The Most Simple Thing That Could Possibly Work (mantra of Ward Cunningham, wiki-inventor):
    Enterprise Software is broken, because it is too complex. It is not built and designed for the everyday user experience (UX) of information/knowledge workers down in the trenches, but for mirroring the bigger-than-life-image a organisation holds of itself. Basically, a plain & simple Web 2.0-ish UX design would work best also within enterprises. Workers are (information) consumers too.

    • free

       Nike Air Max shoes, one of the major footwear brands, quality and reliability of a design is a very good reputation, trust and value.The Nike Air Max 1 is the first of its kind, the official launch of Nike andthe when he was in the air sneaker market.In Nike air Max 1 Max shoes, basketball Kobe, Air Max 90 selling shoes in a classic symbol of the time and place of the last army of the season, availability and prices, heightSite here.I visit our maximum discount shoe was surprised by the order! In 1987, when the Air Max was introduced, people want to see that the air compression unit, if the eye is to capture the fact deceiving.The Nike Air Max, in fact, for people max. Discount Air Max 2009 classic is one year since its inception more than two decades, Kobe Bryant shoes.

    • free

       Nike Air Max shoes, one of the major footwear brands, quality and reliability of a design is a very good reputation, trust and value.The Nike Air Max 1 is the first of its kind, the official launch of Nike andthe when he was in the air sneaker market.In Nike air Max 1 Max shoes, basketball Kobe, Air Max 90 selling shoes in a classic symbol of the time and place of the last army of the season, availability and prices, heightSite here.I visit our maximum discount shoe was surprised by the order! In 1987, when the Air Max was introduced, people want to see that the air compression unit, if the eye is to capture the fact deceiving.The Nike Air Max, in fact, for people max. Discount Air Max 2009 classic is one year since its inception more than two decades, Kobe Bryant shoes.

  • You touch on the importance of communication but you don’t really elaborate on it. I think communication or the dissemination of information to the right people, at the right time, using the right medium and messenger, should definitely be in your top 5.

  • Martin, yes absolutely agree. Though the second point is still a little easier to say than to do :-).
    Danielle, yes it’s absolutely critical. The way I see it is that the communication you describe is the outcome that will support a high-performance organization. The challenge is how do you get there – and change is required to get to those kind of effective communication flows.

  • Stuart Glendinning Hall

    Interesting content. I prefer the concept of cultural change in respect of E2.0, as it tends to encourage focus on people, rather than organisational change with its tendency to focus on ‘structures’.

  • Anonymous

    I cringe every time I bump into a former student or player-athlete. Invariably, coach bags cheap he or she will remember something I did or said that I forgot about long ago. In their minds, however, the memory is crystal clear. Such is the case with my former teachers and coaches too. I can recall incidents that former mentors would have no reason to remember at all. Take for example?We were preparing for the Central Cambria football game in the fall of 1969. I had the responsibility of determining where the Red Devil linebackers would stack up, and then call a play away from them, all at the line of scrimmage. When I called a running play right at those backers in practice, Coach Chuck Sponsky took his cap off and let it fly like a Frisbee (all while yelling a few choice words). A gust of wind lifted the cap higher into the air than anticipated and it sailed over the ?fence and into the woods behind the stadium. otchak, go get that,” he screamed. I took two steps in that direction, then realized he meant for my brother (the manager, at that time) to chase it down. Then, there was the infamous TRICEPS lesson during gym class. Mr. Sponsky was trying to show us that most males emphasize the wrong arm muscle when exercising. cheap coach bag He would rhetorically ask a one-word question, like owling?” and then answer it by pointing to the back of his upper arm and give the answer riceps.” ushups? Triceps.” hrowing a football or baseball? Triceps.” hot Put, Discus, Javelin, Bench Press,” ?this went on and on to the point that we ended up counting the times he said, coach bags riceps.” And too, we lost all value the lesson had. One time a player was having trouble making a block during practice. Apparently the player was also in the Coach doghouse about something unrelated to football. o you know why you can make that block?” Sponsky asked. ecause youe a GD liar, that why,” he retorted. Another incident lodged in the cracks of memory lane was the time Coach Sponsky tried to get a little philosophical with a player. The player felt that Sponsky used some inappropriate wording in describing his play. Chuck responded with, f the shoe fit, wears it.” I could go on, cheap coach bags but that is not the intent of this story. We all make flubs and say things we don mean. There is another side to Chuck Sponsky that separates him from other teachers and coaches Ie been associated with. Coach Sponsky would take the extra time to relate sports to every day life. Other coaches have tried to do that too, but none have ever hit the nail on the head the way Coach Sponsky did. His message was meant to last a lifetime too. When his senior players approached graduation, Sponsky would take the time to write a personal letter to each of them. He would include a football photo of that player, too. My photo is hanging on my den wall, along with football pictures of my dad and son. My letter is laminated and in the same folder Coach Sponsky gave me 36 years ago. The letter reads as follows: Dear Dave, Enclosed is an individual picture of yourself. This has little materialistic value, but I am sure it is something you will treasure the remainder of your life as a reminiscence of the best days of your life; your high school Football Days. I would like to take this opportunity Dave, to thank you for all the effort you gave Forest Hills High School the past three seasons. It is a mark of your fine character as an athlete and an individual. You will take with you three (3) winning football seasons and many individual honors. I will always remember you Dave, as a boy who overcame many obstacles to be a field general. I never saw a boy attitude change so much for the better as your football case history indicates to me. After missing your whole junior year because of illness, you came back determined to be NUMBER ONE (1) and that is what you accomplished. Use this example and apply it to life itself and you will be a success. Always shoot high, because the sky is the limit, but on the same note be willing and ready to compensate with number two (2). You were a very coachable boy ?and always a great leader ?go out and lead, but lead properly and lead to attain the right and proper objectives. Don forget us, come to visit us often and support Forest Hills as an alumnus. Good luck in all your future endeavors, coach bags for cheap especially at Shippensburg. God Bless You Always. Yours in Sports, Coach Sponsky and Staff You can see why I always thought Coach Chuck Sponsky was a winner and why I thought he was someone special in my life. His advice remained with me and will continue to do so. His words of wisdom were much appreciated, but the gratitude I feel is much greater because he took the time to write them. Thanks Coach.
    Coaches Ed Terek, Regis Endler, Fred Vespa, and Chuck Sponsky

  • shorechen

    coach fur handbag made of leather or rare,coach outlet store online elegant, extremely luxurious, highlights the unique style of haute couture. Handbag rattan surface significantly Check sewing patterns, gold ring to a rectangular bag body and arched handle clever connection, handbags with gold letters on the pendant is a lucky charm for the coach’s favorite, Mr. feelings tribute.Coach Sandals These characteristics make it in the past fifteen years to become coach signature accessories. Stylish and full of mystery coach has become the inspiration for the world’s top artists muse. coach inviting famous photographers, visual artists, video artists and film directors to create the legendary coach of the story, the portrait of interpretation by the coach, opening a tour of the world are the amazing journey,coach bags outlet online and thus opened a new chapter in cultural heritage exhibition coach .

    • Asdg

      Mbt low cost are not your typical type of footwear. This is a totally new shoes – the first footwear actually physiological. Make sure your MBT are tight in the heel, snug on the in-step and fit around the toes. In addition, the MBT trains of muscle tissue, relieves stress on joints, improves posture and gait and even burns calories at almost every step and even while standing. The economic cost MBT has been useful for many people and are really starting to become well known throughout the world. But to really get all the benefits of MBT shoes, the same need to know how to walk properly in them. In this report, the best selling MBT, we offer a brief summary on how to walk in MBT shoes for you to get the most out of your new shoes. When buying MBT shoes, make sure you invest in a pair with the perfect combination. It is essential that the heel is placed at the foot of the bed again before placing straps MBT cheap.
       

    • Asdg

      Mbt low cost are not your typical type of footwear. This is a totally new shoes – the first footwear actually physiological. Make sure your MBT are tight in the heel, snug on the in-step and fit around the toes. In addition, the MBT trains of muscle tissue, relieves stress on joints, improves posture and gait and even burns calories at almost every step and even while standing. The economic cost MBT has been useful for many people and are really starting to become well known throughout the world. But to really get all the benefits of MBT shoes, the same need to know how to walk properly in them. In this report, the best selling MBT, we offer a brief summary on how to walk in MBT shoes for you to get the most out of your new shoes. When buying MBT shoes, make sure you invest in a pair with the perfect combination. It is essential that the heel is placed at the foot of the bed again before placing straps MBT cheap.
       

  • Anonymous

    Two days later I step on the train, the train with my love, through the memories in the tunnel in time and space and Mercedes,cheap nike free my hand clutched is my promise of life, and our lifetime of happiness……discount coach handbags

  • Or severely heart to himself list of Jimmy Choo Boots, to push their children to go to nature and society fendi Jimmy Choo Flats, in the growing season Jimmy Choo Wedges, you suffer through the growth of rich nutrition Yves Saint Laurent shoes  at discount prices, life in the future Yves Saint Laurent boots, you will deeply appreciate the nutritional The value of infinity Yves Saint Laurent pumps, is your benefit for life.

  • Anonymous

    Welcome to HandbagsWorlds, where you can indulge yourself in the latest Handbags,
    trendy purses and more! Our quality handbags are hand selected to offer
    high quality without the high price tag, so getting the hottest looks
    has never been easier. Whether you are looking for the perfect shoulder
    bag or a slim and sexy clutch, we have exactly the Cheap Handbags you are looking for at affordable prices.Cheap Louis Vuitton,Cheap Louis Vuitton Bags,Cheap Chanel Bags, Cheap Gucci Bags,Discount Louis Vuitton Handbags,Cheap Chanel,Cheap Gucci,Discount Louis Vuitton,Discount Chanel Handbags,Discount Gucci Handbags.

    77% off Cheap Chanel Bags Online, Chanel Handbags,Chanel Bags,Chanel handbags Online, Cheap Chanel Bags, Cheap Chanel Handbags, Discount Chanel handbags , Discount Chanel bags .Fast Delivery, Free Shipping and Discount Price. Chanel New Arrivals, Chanel Handbags 2010 Collection ,Chanel Coco Bags, Chanel Coco, Chanel Coco Handbags, Chanel Flap Bags, Chanel Flap Handbags, Chanel Cambon bags, Chanel Diaper Bags, Chanel Evening Bags, Chanel Messenger Bags, Chanel Shoulder Bags, ,Cheap Chanel Tote handbags, Chanel Tote Bags, Wholesale Chanel Purses, Chanel Bow Sunglasses, Cheap Chanel Sunglasses, Chanel black Sunglasses, Chanel pearl Sunglasses, Chanel J12 Watches, cheap chanel watches, Cheap Chanel Shoes, Chanel Sandals, Chanel Belts

    Timberland is one of the most attractive brands in the world.?Timberland Boots is not only a sign of taste and fashion, it is also a symbol of social status and recognition. TimberlandBootsCheap.Com is the best online store which provide top quality Timberland Boots, Cheap Timberland?Boots, Timberland Men Boots,Timberland Women Boots,Timberland Kids Boots,Timberland Chukka Boots, Timberland Roll Top Boots, Timberland 6 Inch Boots. Welcome to select Timberland Boots?Cheap
    from different modes, colors and materials from our company.Top
    Quality, PayPal Accept, Save up to 50%-70% OFF, 5-7days delivery!!!

    Cheap Nike Shoes, Cheap Jordan Shoes,Cheap Nike Dunks, Cheap Air Max Shoes, Cheap Nike Basketball Shoes,Cheap Air Jordan,Cheap Air Max,Cheap Jordan Shoes,Cheap Nike Air Yeezy ,Cheap Air Yeezy Shoes, Cheap Nike Shoes.

  • fasd

    The high heel – the centerpiece of fashion footwear – has come a long way. This shoe, which has often been the subject of discussion and debate, has not always been what we know today. With the passage of time, has evolved considerably. And that is what this article is to study – the journey of the high-heeled shoes to date.
    Evidence has also been found to indicate that people in ancient Greece and Rome,wore high heels called Kothorni or booties.These shoes high heels made of wood,and would be used primarily by the actors. Other evidence the use of high heels in ancient times, comes from ancient Rome, during the time when prostitution was illegal. during this period, the sex workers who use high heels shoes for the purpose of identification.

  • Asdg
  • Asdg
  • green

    The nike shoes in addition to awarding the rich appearance with panels at the top with a white spider web near collapse of a basement and only the agreement of the three window air conditioners Border Air store shoes maxcheap nike. Discount foods rich kinds of shoes for auction Nike Air Max TN and also the auction as far back to a reasonable amount and packaging of the natives. The last mode, the amount and availability.
    nike shoes australia has many kinds, and every kind have color and size to diffrend diffrend choose.you person can choose a pair that is suit for you.You can wear nike store for all you can palce.and use it to show the charm that will yourself.you facou in any.
    Who bought them, I can now confirm that the nike Schoenen Running Shoes offer great comfort and cushioning for the runner. At first I thought I made a huge mistake to buy them because they are very similar to previous versions of thenike Schoenen Nederland when it comes to design. However, Nike Air Max LTD, the difference can be observed not only in the mild depreciation, but also in the dynamic adjustment. Honestly, these are the lightest shoes I’ve ever owned. Chaussures Air Max Nike has certainly done themselves with this new pair.
    Ads by GoogleThe classic Air Max Series nike scarpe store in science and technology, Nike Air Max 95 the use of special materials such as materials and use only top of its technology Air The fact that surgery can also be seen as the shoes in the whole design of the strengths of the leading design, they are the shoes of a decision with the support and stability, while other units were based on a new state once again to demonstrate the charm an airnike shox cushion technology.
    A type of visible air cushion attached to the Air Max 2009 can be considered the icing on the cake, air jordanthanks to the Respect soled shoes, Nike Air Max 90, we can see the whole picture of this unique Air Cushion technology, combined with the load in two specially designed tray, air max 2009 is actually a member.
    The Nike Air Max 2009 is another new member of the lineup.This Nike free shoes running shoe was built for the neutral to under-pronator who requires lightweight cushioning. It has a partially transparent top and breathable, which reveals the Flywire and subgrid. Rubber outsole with Waffle pattern for traction and durability pod. nike free shoes

  • green

    The nike shoes in addition to awarding the rich appearance with panels at the top with a white spider web near collapse of a basement and only the agreement of the three window air conditioners Border Air store shoes maxcheap nike. Discount foods rich kinds of shoes for auction Nike Air Max TN and also the auction as far back to a reasonable amount and packaging of the natives. The last mode, the amount and availability.
    nike shoes australia has many kinds, and every kind have color and size to diffrend diffrend choose.you person can choose a pair that is suit for you.You can wear nike store for all you can palce.and use it to show the charm that will yourself.you facou in any.
    Who bought them, I can now confirm that the nike Schoenen Running Shoes offer great comfort and cushioning for the runner. At first I thought I made a huge mistake to buy them because they are very similar to previous versions of thenike Schoenen Nederland when it comes to design. However, Nike Air Max LTD, the difference can be observed not only in the mild depreciation, but also in the dynamic adjustment. Honestly, these are the lightest shoes I’ve ever owned. Chaussures Air Max Nike has certainly done themselves with this new pair.
    Ads by GoogleThe classic Air Max Series nike scarpe store in science and technology, Nike Air Max 95 the use of special materials such as materials and use only top of its technology Air The fact that surgery can also be seen as the shoes in the whole design of the strengths of the leading design, they are the shoes of a decision with the support and stability, while other units were based on a new state once again to demonstrate the charm an airnike shox cushion technology.
    A type of visible air cushion attached to the Air Max 2009 can be considered the icing on the cake, air jordanthanks to the Respect soled shoes, Nike Air Max 90, we can see the whole picture of this unique Air Cushion technology, combined with the load in two specially designed tray, air max 2009 is actually a member.
    The Nike Air Max 2009 is another new member of the lineup.This Nike free shoes running shoe was built for the neutral to under-pronator who requires lightweight cushioning. It has a partially transparent top and breathable, which reveals the Flywire and subgrid. Rubber outsole with Waffle pattern for traction and durability pod. nike free shoes

  • Cheap Nlike Shoes on sale
  • Anonymous

    chi flat iron a advanced ambit depending on any need. chi ceramic flat iron,With
    an boilerplate amount of ten dollars, anyone can acquiesce these
    ameliorative hair treatments, and accumulation these appropriate blends
    with a bowl apparatus gives salon after-effects at home. 

  • http://www.gghandbagsshop.com/

    A small gucci
    handbags breakfast-room adjoined the
    drawing-room. I soon possessed fake
    gucci handbags myself of a volume, taking care
    that it should be one stored with pictures. I mounted into the window-seat:
    gathering up my gucci
    2011 handbags feet, I sat cross-legged, like a
    Turk; and, having drawn the red imitation
    gucci handbagsmoreen curtain nearly
    close, I was shrined in double retirement. Folds of scarlet drapery shut in my gucci
    wholesale handbags view to the right hand; to the
    left were the clear discount
    gucci handbags panes of glass, protecting, but
    not separating me from the drear November day. At intervals, while turning over
    the leaves of my gucci
    replica handbags book, I studied the aspect of
    that winter afternoon. Afar, it offered a pale wholesale
    gucci handbags blank of mist and cloud; near a
    scene of wet lawn and storm-beat shrub, with ceaseless buy
    replica gucci handbags rain sweeping away wildly before
    a long and lamentable blast. They were those which treat of the haunts of
    sea-fowl; of the solitary pink
    gucci handbags rocks by them only inhabited; of
    the coast of Norway, studded with isles from its southern replica
    gucci handbagsextremity, the
    Lindeness, or Naze, to the North Cape- Where the Northern 2011
    gucci handbags Ocean. http://www.gghandbagsshop.com/