https://rossdawson.com/are_virtual_wor/ Keynote speaker | Futurist | Strategy advisor Thu, 26 Jul 2007 07:06:07 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://rossdawson.com/are_virtual_wor/#comment-196 Thu, 26 Jul 2007 07:06:07 +0000 http://rd.wpram.com/?p=359#comment-196 Ross,
Finally someone who ‘knows’ the future that isn’t writing a ‘world is falling’ piece on Second Life.
http://www.Cognation.net has a specific project we are working on in Second Life that utilizes first world/virtual world interaction so we’ve been working with a number of people on the ‘bleeding’ edge of virtual marketing for the last 6 months.
It’s been amazing to see the swing from hype to hysteria about virtual world commercial opportunities.
The only advice I give to people is what you are seeing today is the very tip of virtual interactions. Sure it has flaws (in fact certain aspects just plain suck).
But so did most websites when they first began to be adopted by companies for ‘global marketing’.
Seriously the web has been mainstream for less than 10 years – lol don’t believe me go check out what the SMH.com.au site looked like in 1997 here https://web.archive.org/web/19970111111044/https://www.smh.com.au/
I think the problem with technology is that we live breath and exist in it until all of a sudden it’s just here and we forget how freaking cool it actually is.
Either way great advice Ross – I’m some people will take your advice and play it safe but I’m also some Australian brand managers might just ‘pony up to the virtual bar’ and knock a campaign out of the park with a super successful marketing campaign.
Cheers,
Dean Collins
http://www.Cognation.net

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