A taxonomy of branded content and its role in the future of media

Immediately after my opening keynote on Creating the Future of News at INMA World Congress in New York last week was a very interesting plenary session from Neil Zuckerman of Boston Consulting Group (BCG) on branded content in the future of media, drawing on a recent multi-country study they have done. I had already emphasized the importance of branded content in my keynote, so it was a great segue into his detailed analysis.

Zuckerman began by running through the severe challenges for the news industry, going on to highlight branded content as the next source of growth for the industry. Below are a few slides from his excellent presenatation.

BCG sees branded content growing at a 21% rate over the next 5 years. I believe it is likely to grow faster than this.
Branded_content_BCG_1_500Source: Boston Consulting Group
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Applying platform strategy to Facebook Instant Articles

Probably the most reported aspect of my opening keynote at INMA World Congress in New York last week on Creating the Future of News was my response to an audience question about how publishers should think about Facebook’s new offer to publishers to host their articles for mobile viewing.

An article in Sydney Morning Herald today titled Beware Facebook creep, publishers warned opened by describing the new Facebook Instant Articles and went on to quote me:
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Lessons from the transformation of Washington Post since its acquisition by Jeff Bezos

imageI’m at the INMA conference in New York, where I gave the opening keynote yesterday morning on Creating the Future of News.

The opening keynote on the second day was from Steve Hills, President of Washington Post, who spoke about the state of Washington Post since its acquisition in October 2013 by Amazon.com founder Jeff Bezos. He shared some fascinating insights that are highly relevant for any news publisher looking to create the future.

The big idea of what they are aiming to create is “A national edition optimized for mobile and for interestingness with a simple UX designed for stunning storytelling that is less work for the user to consume.” Bezos thinks it is critical to reduce ‘cognitive overhead’ for their readers.
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Keynote slides: Creating the Future of News

Tomorrow I am giving the opening keynote at International News Media Association (INMA) World Congress in New York.

Over 400 senior news executives from 45 countries are gathering to gain insights into the leading edge and path forward for news organizations globally.

My keynote provides a highly positive perspective on the extraordinary opportunities for the news industry. I am currently refocusing on the future of news and media, and will be sharing a lot more on this topic during this year.

For now, here are the slides to my keynote. As always, note that my slides are designed to accompany my keynote and not to stand alone, and also contain many videos that do not show in the slides below. However they may still be of interest to people who are not attending my keynote.

Shazam will recognize objects as well as music: the implications for retail and design

The music recognition service Shazam will branch out into new domains, said CEO Rich Riley at Mobile World Congress in Barcelona today.
Reuters reports:

The next phase of development will be to enable phone users to Shazam actual objects, said Riley, such as a cereal packet in the grocery store to get more nutritional information or a DVD case at home to buy the movie soundtrack.

The capability is not new, with services such as Amazon Firefly allowing users to identify objects and buy them on Amazon, and Slyce identifying objects within a store for lookup and purchase. However Shazam’s excellent and long-standing service suggests they will execute well on object recognition and take the domain further.

There are massive implications for both retail and product design.

Design
A couple of years ago, anticipating this development, I wrote about the idea of “Shoezam“, that could recognize and order shoes on the street. I wrote:
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5 uncertainties that will shape the future of wearable technology

The rise of wearables is one of the biggest emerging trends in consumer technology. Over the last decade our primary interfaces with connected technology have shifted from fixed computers to devices that we can carry in our pockets or bags. The next phase is for our interfaces to be worn on our body.

While it is always hard to predict consumer response to new technologies, it is safe to say that any early adopters will take to the next generation of devices with alacrity. While traditionalists will remain, certainly over time many who now choose to wear a wristwatch will replace it with a device that does far more than tell the time.

As the wearables landscape emerges there are 5 major uncertainties to consider:

How fast and far will we shift how we access information?

The rise of smartphones as an interface to information has been dramatic. It has been largely foreseeable in terms of the power of the technology available at an accessible cost, however what was less certain was people’s willingness to use a small screen to access information.
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Mobile and design are shifting to the center of technology and work

Today I am giving a keynote at the The Youth Festival of ICT (YITcon14) in Melbourne, with participation from over 1,000 students and young professionals.

The Australian newspaper yesterday featured an article titled Mobile exposes need for design skills, programming languages: Ross Dawson based on an interview with myself and Alan Patterson, CEO of the Australian Computer Society, which is organizing the conference.

The article begins: Read more

Keynote slides: The Future of Healthcare

Yesterday I gave the opening keynote at the Australasian Longterm Health Conditions Conference in Auckland on The Future of Healthcare.

A conference report in NZ Doctor said that “Mr Dawson wowed delegates with examples of technology changing the way we live and work”.

The primary theme of my keynote was that power and control is shifting to the individual, an absolutely necessary shift in the world of health, and beyond.

Below are my slides. As always, my visual presentations are designed to support my keynote, not to be useful by themselves, but I share these in case they are are useful for attendees or others. The actual presentation includes quite a few embedded videos that show up as images in these slides.

The future of offices: facilitating interaction and making work fun

Last week I was interviewed on the Daily Edition TV program about the future of offices.

Click on the image below to see a video of the interview.

DailyEdition_080714
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How will TV and digital video converge and who will take the bulk of the value?

While news-on-paper is on the way out, it appears to be quite a different story for TV. The TV industry globally is challenged in a variety of ways, however revenues in the US remain resilient, as shown in this chart.

Luma_TV_spend
Source: LUMA’s The Future of (Digital) TV

Digital video has exploded over the last 8 years however that has, in the main, being a complement to TV, with TV viewing eroding surprisingly slowly compared to earlier forecasts.
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