Creating the future of media: 6 ways for media organizations to adapt, thrive, and maximize value

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One of the most striking trends in 21st century innovation is the significant potential for media to create value on a global scale. Media, in all its forms, is fuelling economic growth, structural change and technological advances like never before. As society debates the role and influence of media in a “post-truth” world, it is increasingly apparent that the future of media is crucial to shaping the future of humanity.

Leading futurist Ross Dawson shared useful insights on how to create a vibrant future for media organizations in his keynote at the #SchibstedNext 2016 event held by Schibsted Media Group. You can see the video of the full keynote below.
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Platforms are the future of media: implications for news, journalists and society

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I was recently interviewed by Nikolay Malyarov of digital newspaper aggregator PressReader for their industry magazine The Insider.

The transcribed interview appears as an extended article Platforms are the Future of Media, which goes into depth on some of the issues I see in the future of media. Below are a few brief excerpts, but read the full article for more detail.
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Launch of Creating the Future of PR – shaping an exceptional future for the industry

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Advanced Human Technologies Group has just launched Creating the Future of PR, a publication that looks at how the Public Relations industry can create an exceptional future for itself and its clients in a fast-changing world.
CFoPRfront_500
In my article Join Us in Creating the Future of PR I frame the context for the launch of the publication:

The fundamental capabilities of PR professionals are more relevant than ever in our intensely networked world. Arguably, PR should be at the center of the marketing universe, since it is better able than any other discipline to deal with a world driven by relationships, fueled by connectivity, social, mobile, and power shifting to the individual.

The big question is: will the PR industry seize the immense opportunity before it?

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How to create an extraordinarily successful future for the news industry

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I recently did the opening keynote on Creating the Future of News at the International News & Media Association World Congress in New York, which brought together over 400 senior news executives from 45 countries.

Below is a video excerpt of the opening minutes of my keynote.

You can see a video of the complete keynote here, and the static presentation slides here (though much of my visual presentation was video).
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A taxonomy of branded content and its role in the future of media

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Immediately after my opening keynote on Creating the Future of News at INMA World Congress in New York last week was a very interesting plenary session from Neil Zuckerman of Boston Consulting Group (BCG) on branded content in the future of media, drawing on a recent multi-country study they have done. I had already emphasized the importance of branded content in my keynote, so it was a great segue into his detailed analysis.

Zuckerman began by running through the severe challenges for the news industry, going on to highlight branded content as the next source of growth for the industry. Below are a few slides from his excellent presenatation.

BCG sees branded content growing at a 21% rate over the next 5 years. I believe it is likely to grow faster than this.
Branded_content_BCG_1_500Source: Boston Consulting Group
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Applying platform strategy to Facebook Instant Articles

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Probably the most reported aspect of my opening keynote at INMA World Congress in New York last week on Creating the Future of News was my response to an audience question about how publishers should think about Facebook’s new offer to publishers to host their articles for mobile viewing.

An article in Sydney Morning Herald today titled Beware Facebook creep, publishers warned opened by describing the new Facebook Instant Articles and went on to quote me:
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Lessons from the transformation of Washington Post since its acquisition by Jeff Bezos

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imageI’m at the INMA conference in New York, where I gave the opening keynote yesterday morning on Creating the Future of News.

The opening keynote on the second day was from Steve Hills, President of Washington Post, who spoke about the state of Washington Post since its acquisition in October 2013 by Amazon.com founder Jeff Bezos. He shared some fascinating insights that are highly relevant for any news publisher looking to create the future.

The big idea of what they are aiming to create is “A national edition optimized for mobile and for interestingness with a simple UX designed for stunning storytelling that is less work for the user to consume.” Bezos thinks it is critical to reduce ‘cognitive overhead’ for their readers.
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Keynote slides: Creating the Future of News

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Tomorrow I am giving the opening keynote at International News Media Association (INMA) World Congress in New York.

Over 400 senior news executives from 45 countries are gathering to gain insights into the leading edge and path forward for news organizations globally.

My keynote provides a highly positive perspective on the extraordinary opportunities for the news industry. I am currently refocusing on the future of news and media, and will be sharing a lot more on this topic during this year.

For now, here are the slides to my keynote. As always, note that my slides are designed to accompany my keynote and not to stand alone, and also contain many videos that do not show in the slides below. However they may still be of interest to people who are not attending my keynote.

Why it matters that networks in organizations and social systems are shifting to power-law distributions

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I recently gave a keynote address on Science and Leadership for the Future to a small group of major media and corporate clients of New Scientist magazine.

Given the context, I was able to delve a little deeper into the issues than I would for most audiences.

The video of my presentation was sliced into a number of brief segments. Below is the video of the section of my presentation on Networks.


Here is a summary of the points made in the video:
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Four lessons learned from 12 years of blogging

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It is 12 years since I started this Trends in the Living Networks blog to accompany the launch of my book Living Networks. It is interesting to look at my posts from October 2002, in which I reflected on some of the earlier signs of the networks coming to life.

The original blog was on the book website, but a couple of years later I moved it to this domain, rossdawsonblog.com. At the time I put quite a lot of consideration into whether that was a good name, given that ‘blog’ was a neologism that might fade or be replaced.

The concept of a blog is now firmly mainstream, with not just tens of millions of people and many companies blogging, but a significant chunk of mainstream media having shifted to blog-like formats.

I still spot many articles about how to get attention to your new blog, and many people still seem to be setting up blogs (though of course many are also abandoning them after having tried for a while).

So what are some of the things I have learned from 12 years of blogging?
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